東海道・山陽・九州新幹線ネット予約&チケットレス乗車サービス (EX/スマートEX/LINE予約)
Business Profile
Core Value Proposition
東海道・山陽・九州新幹線ネット予約&チケットレス乗車サービス provides online reservation and ticketless travel for JR Central's Shinkansen network (EX/Smart EX/LINE-based) to simplify booking, payment, and boarding.
Target Customer
Individual travelers using Shinkansen, corporate travelers (法人向け), LINE users who want quick reservations, and members seeking pricing advantages and loyalty benefits.
Key Differentiator
Three distinct online reservation options (EX, Smart EX, LINE-based) with LINE integration, PayPay payments, and ticketless boarding; no-change-fee reservation changes; membership pricing options including free and paid tiers; immediate accessibility via LINE and online platforms.
Implementation Timeline
Value can be realized immediately upon using LINE-based booking or online reservation; some services have explicit pricing/membership options (e.g., Smart EX is advertised with no annual fee, Express Reservation has a 1,100 yen annual fee).
Pain Points
- 1Complexity and friction of traditional ticket reservations
- 2Inconvenience of carrying and processing physical tickets for boarding
- 3Fees or friction associated with changing reservations and managing multiple reservation services
Key Features
- 1Online reservation for JＲ Central's Tokaido/Shin- yō/San'yō and Kyushu Shinkansen
- 2Ticketless/paperless boarding
- 3Three programs to choose from: EX, Smart EX, LINE-based booking
- 4LINE-based booking and PayPay payment option
- 5Membership pricing and early-discount options (早特)
- 6EXポイント (loyalty) rewards and EXサービス ecosystem
Target Customer Industries
Client Results
- 1More convenient and faster online booking and boarding
- 2Flexible reservation changes with no per-change fees (何回でも手数料無料)
- 3Cost advantages through membership pricing and early-bird discounts; loyalty points (EXポイント) accrual
Competitive Advantages
- 1Multiple online reservation options (EX, Smart EX, LINE) for flexibility
- 2LINE integration enables easy booking and PayPay payments
- 3Ticketless travel simplifies boarding process
- 4No-change-fee policy for reservation changes
- 5Membership pricing and early-discount opportunities; loyalty rewards
Key Benefits
Additional Product Information
Product Description
Online reservation and ticketless travel service for JR Central's Shinkansen network, featuring EX, Smart EX, and LINE-based booking with PayPay payments and membership options.
Target Market
Individual travelers and corporate travel buyers seeking convenient, ticketless Shinkansen reservations and integrated digital booking with LINE and PayPay payments.
Unique Value Proposition
A unified online reservation ecosystem for JR Central’s Shinkansen offering three flexible booking modes (EX, Smart EX, LINE) with seamless LINE payments, ticketless boarding, and fee-free changes plus loyalty benefits.
Technical Requirements
Membership registration for certain services (e.g., Express Reservation with a 1,100 yen annual fee); LINE app integration for booking; PayPay as a payment method; availability of EX/Smart EX platforms.
Pricing Model
{"Smart EX: annual membership fee is free (年会費無料) for Smart EX","Express Reservation (個人会員): annual fee 1,100 yen (税込)","LINE-based reservations: no membership required (会員登録不要) and can be used for easy booking","Corporate (法人) membership available (pricing not specified in content)"}
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