Angry Birds (Rovio Games)
Business Profile
Core Value Proposition
Angry Birds by Rovio provides player-focused mobile games that entertain millions of players with ongoing updates and cross-media licensing.
Target Customer
Mobile gamers (casual to mid-core), families, and fans of the Angry Birds IP.
Key Differentiator
Iconic Angry Birds IP with continuous content updates and live events; multiple games under the Angry Birds brand; global distribution via app stores; active licensing and media partnerships.
Implementation Timeline
Not specified in content; value appears through ongoing updates and new levels, with immediate access upon download.
Pain Points
- 1Need for engaging, entertaining mobile entertainment that is easy to pick up and play
- 2Desire for fresh content and new gameplay experiences on a regular basis
- 3Interest in competitive/social features like leaderboards and events
Key Features
- 1Slingshot-based gameplay with character collection and upgrading (Angry Birds family of games)
- 2Regular events and updates (e.g., 30 new levels each week in Angry Birds Friends)
- 3Leaderboards and competitive play across global player base
- 4Cross-game ecosystem under the Angry Birds brand with availability on Apple App Store and Google Play
Target Customer Industries
Decision Makers
- 1Senior Product Marketing Manager
- 2Head of Brand Operations
- 3Senior Community Manager
- 4Talent Acquisition Manager
Client Results
- 1Millions of players worldwide for Angry Birds games
- 2Angry Birds Friends offers 30 new levels each week
- 3Global reach with games available on iOS and Android platforms
Competitive Advantages
- 1Strong, globally recognized IP (Angry Birds)
- 2Regular content updates and live events
- 3Diverse game portfolio under the Angry Birds brand
- 4Global distribution via App Store and Google Play
- 5Active licensing and cross-media partnerships (e.g., film, UNICEF collaborations, attractions)
Key Benefits
Case Studies & Success Stories
Rovio and UNICEF Finland collaboration to support adolescents’ education
Rovio makes a three-year commitment to support UNICEF’s education program in Sierra Leone starting in 2022.
Salmaïtou UNICEF project in Senegal
The Rovio-supported UNICEF project concluded with very positive results, aiming to help a hundred girls acquire skills in digital technologies and innovation.
The Angry Birds Movie 3 in production
Rovio announced collaboration related to The Angry Birds Movie 3 with industry partners; film development activity as part of licensing and media strategy.
Additional Product Information
Product Description
A suite of mobile games featuring the Angry Birds IP, including Angry Birds 2, Dream Blast, Bounce, and Friends, with ongoing updates, events, and cross-media licensing.
Target Market
Global mobile gamers, families, licensing and media partners seeking AngrBirds IP-based experiences.
Unique Value Proposition
Iconic IP combined with ongoing content updates and a broad ecosystem of games and licensing opportunities.
Technical Requirements
Accessible on iOS and Android via Apple App Store and Google Play; in-app purchases exist (as indicated by parent site content about managing in-app purchases).
Pricing Model
Not disclosed in content; in-app purchases exist.
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