Apache Cassandra
Business Profile
Core Value Proposition
Apache Cassandra provides a scalable, fault-tolerant open-source NoSQL distributed database for mission-critical data across data centers.
Target Customer
Developers, data engineers, DevOps, and IT organizations evaluating or deploying distributed databases.
Key Differentiator
Hybrid masterless architecture with linear scalability and multi-datacenter replication that survives entire data-center outages, with deployment-agnostic operation and no single points of failure.
Implementation Timeline
No explicit timeline provided; content emphasizes quickstart and rapid initial use (e.g., Docker-based quickstart, Get started with Cassandra, fast).
Pain Points
- 1Need for horizontal scalability on commodity hardware with no downtime.
- 2Maintaining availability and low latency across distributed datacenters during outages.
- 3Balancing consistency, latency, and throughput with per-query configurability.
Key Features
- 1Linear scalability (scale-out by adding nodes)
- 2Masterless architecture (no single point of failure)
- 3Multi-datacenter replication for resilience and low latency
- 4Per-query tunable consistency levels (e.g., QUORUM)
- 5Audit logging and production-workload replay tooling (fqltool)
Target Customer Industries
Decision Makers
- 1Engineering Manager
- 2CTO
- 3Senior Systems Administrator
- 4Software Engineering Team Lead, NoSQL Infrastructure
Client Results
- 1Netflix uses Cassandra heavily to satisfy persistence needs; exploring Cassandra 4.0 beta features like Audit Logging and backpressure.
- 2WitFoo uses Cassandra to process petabytes of data for cybersecurity operations (CTO statement).
- 3Bloomberg handles more than 20 billion requests per day on a nearly 1 PB dataset across 1,700+ Cassandra nodes (NoSQL Infrastructure Team Lead quote).
- 4Backblaze cites high write throughput and scalable write capacity as a key reason for using Cassandra (Senior Systems Administrator quote).
Competitive Advantages
- 1Open-source under the Apache License 2.0 with ASF governance
- 2Deployment-agnostic; runs on-premises, cloud, or mixed environments
- 3No single points of failure due to masterless architecture and uniform node role
- 4Strong multi-datacenter replication for resilience and global latency reduction
- 5Proven scalability on commodity hardware with extensive real-world testing
Key Benefits
Case Studies & Success Stories
Netflix uses Apache Cassandra for persistence needs
Netflix engineers rely on Cassandra to satisfy persistence needs and have been experimenting with Cassandra 4.0 beta features such as Audit Logging and backpressure.
WitFoo uses Cassandra for cybersecurity data processing
WitFoo CTO notes Cassandra helps process petabytes of data to meet big-data cybersecurity operations needs.
Bloomberg handles high-throughput, large-scale data workloads
Bloomberg serves more than 20 billion requests per day on a nearly 1 PB dataset across 1,700+ Cassandra nodes since 2016.
Backblaze relies on Cassandra for high write throughput
Backblaze Senior Systems Administrator highlights the need for very high write throughput and scalable writes.
Additional Product Information
Product Description
An open-source NoSQL distributed database trusted by thousands of companies for scalability and high availability without compromising performance.
Target Market
Organizations needing scalable, highly available distributed database for mission-critical data across cloud, hybrid, or on-prem environments.
Unique Value Proposition
Open-source, deployment-agnostic distributed database with masterless architecture, linear scalability, and best-in-class multi-datacenter replication.
Technical Requirements
Supports synchronous or asynchronous replication; configurable replication factor; multi-datacenter deployment; partitioned data distribution with token ranges; CQL and CQLSH tooling; Docker-based quickstart; deployment across on-prem and cloud environments; audit logging and data replay tooling (fqltool); Zero Copy Streaming to improve scaling performance.
Pricing Model
Open-source software available under the Apache License 2.0 (no inherent price; ASF governance).
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