App Defense Alliance
Business Profile
Core Value Proposition
App Defense Alliance provides collaborative malware mitigation and app security assurance programs to protect Android users and the Google Play ecosystem.
Target Customer
App developers and organizations building mobile apps (Google Play ecosystem) and cloud-based applications; developers seeking MASA or CASA assessments; Google Play Protect participants
Key Differentiator
OWASP-aligned security assessment frameworks (MASA with MASVS/MASTG; CASA based on OWASP ASVS) combined with a risk-based, multi-tier approach and transparent collaboration with Google Play Protect, plus a broad partner ecosystem and no proprietary requirements
Implementation Timeline
Not specified in provided content
Pain Points
- 1Risk of potentially harmful applications reaching Google Play
- 2Need for standardized, independent app security validations (MASA for mobile; CASA for cloud) aligned to industry standards
- 3Lack of transparency and consistent security assurances across mobile and cloud applications
Key Features
- 1MASA: Mobile Application Security Assessment aligned to MASVS and MASTG with independent validation and Google Authorized Lab partners
- 2CASA: Cloud Application Security Assessment based on OWASP ASVS with risk-based, multi-tier approach and authorized assessors
- 3Malware Mitigation: bi-directional data sharing and threat intelligence between Google Play Protect and partner scanning engines for early detection of PHAs
- 4Transparency and collaboration: open sharing of assessments, requirements, and assessor roles to build trust
Target Customer Industries
Decision Makers
- 1Developer
- 2Authorized Assessor
- 3Lab Partner
Client Results
- 1Early detection and mitigation of potentially harmful apps before release on Google Play
- 2Developers recognized for independent validation via MASA (MASVS Level 1) and CASA procedures
- 3Increased transparency around security requirements and assessments, enhancing user trust
Competitive Advantages
- 1Standards-based assessments anchored to MASVS/MASTG (MASA) and OWASP ASVS (CASA)
- 2Integration with Google Play Protect enabling two-way threat intelligence sharing
- 3Risk-based, multi-tier framework tailored to application risk and scope
- 4Non-proprietary framework with transparency across requirements, assessments, and assessors
- 5Accessible to developers via Google Authorized Lab partners
Key Benefits
Additional Product Information
Product Description
A collaborative program comprising Malware Mitigation, MASA (Mobile Application Security Assessment), and CASA (Cloud Application Security Assessment) designed to protect Google Play and the broader app ecosystem through standardized security assessments, industry collaboration, and transparency.
Target Market
Developers and organizations building mobile and cloud applications, including those in the Google Play ecosystem seeking security validation and assurance
Unique Value Proposition
An OWASP-aligned, standardized, risk-based security assurance platform integrated with Google Play Protect, delivering transparent, independent assessments without proprietary requirements
Technical Requirements
MASA requires MASVS Level 1 validation and reference to Mobile App Profile specs; CASA is based on OWASP ASVS with risk-based tiers and authorized assessors; MASA and CASA require collaboration with Google Play Protect and Google Authorized Lab partners
Pricing Model
Not specified
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