Business Profile
Apple Store China Mainland provides access to Apple's devices and services through an integrated online and physical store, featuring education pricing, trade-in, financing options, and in-store expert support.
General consumers in Mainland China, with emphasis on students and educators, small and mid-sized businesses, and enterprise shoppers who buy Apple devices, accessories, and services.
Multi-channel, localized shopping experience combining Online Apple Store, physical Genius Bar, Today at Apple sessions, Specialist consultations, engraving, Apple Store App personalization, education pricing, trade-in programs, and flexible financing; plus region-specific subsidies and promotions.
Purchases can leverage financing immediately at checkout (up to 24 months), with subsidies and promotions applying at time of purchase; in Shanghai, national subsidies are available for eligible devices and orders, subject to policy terms and conditions. Some services (engraving, delivery options) are available at the time of purchase or shortly after.
Official Apple Store experience for Mainland China, including online store and physical retail, offering iPhone, iPad, Mac, Watch, Vision, AirPods, accessories, services, education pricing, trade-in, financing, engraving, and in-store support.
Consumers in China Mainland, students and educators, small businesses, and enterprises purchasing Apple devices and services.
A localized, full-stack Apple ecosystem experience in China Mainland that combines education pricing, trade-in, financing, subsidies (Shanghai), plus hands-on support and personalized digital shopping through the Apple Store App.
{"Requires Apple ID to access personalized services and online account features","Some subsidies and promotions are region-specific (e.g., Shanghai national subsidies) and may require compliance with governmental rules","5G features depend on carrier support and plan availability","Certain features and promotions may be language/region-restricted and subject to terms"}
Promotions include education pricing; RMB discounts via Apple Trade In; Shanghai-area national subsidies (iPhone/iPad/Apple Watch up to 15% off; Mac up to 20% off, with per-item caps of 500 RMB and 2000 RMB, respectively). Financing available as 0% APR for up to 24 months via banks (招商银行, 中国建设银行, 中国工商银行) and Alipay Huabei. Free shipping and potential in-store pickup. Some promotions may be time-limited (e.g., ending Sep 30) and subject to stock and policy.
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