Apple TV+
Business Profile
Core Value Proposition
Apple TV+ provides a streaming service offering exclusive Apple Original shows and movies across a variety of genres.
Target Customer
Consumers looking for original TV shows and movies, including those interested in dramas, thrillers, comedies, and sci-fi.
Key Differentiator
Apple TV+ offers exclusive content with Apple Originals featuring high-profile talent and new releases each month.
Implementation Timeline
Customers can start seeing value immediately with a 7-day free trial.
Pain Points
- 1Limited access to unique and original TV shows and movies.
- 2Desire for high-quality content from renowned creators and actors.
- 3Need for a streaming service available on multiple devices.
Key Features
- 1Exclusive Apple Original shows and movies.
- 2New content releases every week.
- 3Available on a wide range of devices including Apple devices, smart TVs, game consoles, and streaming devices.
- 4Free trial options and integration with Apple services like Apple One.
- 5Multi-language support with audio descriptions and subtitles.
Target Customer Industries
Client Results
- 1Access to high-quality, exclusive content across multiple genres.
- 2Convenient viewing on a variety of devices.
Competitive Advantages
- 1Exclusive content with renowned talent.
- 2Integration with Apple ecosystem and devices.
- 3Flexible viewing options across multiple platforms.
Key Benefits
Additional Product Information
Product Description
Apple TV+ is a streaming service from Apple offering exclusive Apple Original shows and movies.
Target Market
Consumers interested in high-quality original content, including drama, comedy, and sci-fi enthusiasts.
Unique Value Proposition
Offers exclusive, high-quality Apple Original content featuring top industry talent.
Technical Requirements
Available through the Apple TV app on Apple devices, selected smart TVs, game consoles, and streaming devices.
Pricing Model
Monthly subscription of $12.99 after a 7-day free trial; included with Apple One bundles and Apple Music Student Plan.
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