Appodeal (Mediation & Growth Platform)
Business Profile
Core Value Proposition
Appodeal provides a top-earning mobile app mediation solution and growth platform that unifies ad mediation, user acquisition, and monetization optimization for app and game developers.
Target Customer
{"Mobile app developers","Mobile game developers","Indie developers / solo publishers","Publishers looking for monetization and growth support","UA (user acquisition) teams and monetization/ASO teams"}
Key Differentiator
Open-source mediation technology with full ownership and transparency, no lock-ins or black-box algorithms, open SDK, raw auction data, and data synced across 70+ ad demand sources; 100% IP ownership and flexible contract/ payout terms.
Implementation Timeline
Not explicitly specified in the content. Onboarding steps are illustrated (e.g., Apply or Sign up; accelerator pages outline publishing/apply steps), but no fixed time-to-value is stated.
Pain Points
- 1Lack of control and transparency in traditional mediation platforms
- 2Hidden rules and closed ecosystems that hinder optimization and revenue
- 3Limited visibility into performance data and networks across the monetization stack
Key Features
- 1Transparent, open-source mediation platform with full control over monetization
- 2Real-time optimization with ML/AI, automated waterfall and bidding decisions
- 3Unified dashboard with 200+ metrics across monetization, product, and UA
- 4Open SDK with data ownership, 70+ ad demand sources, and raw auction data
- 5Advanced capabilities for scale-ups and for advanced/expert teams (geo/placement/user-type customization)
- 6Dedicated UA, monetization, and ASO teams, and flexible funding for UA
- 7Benchmarking, payout options (PayPal, ACH, or crypto), and IP rights held by publishers
Target Customer Industries
Decision Makers
- 1Indie developer
- 2Solo indie developer
- 3Publisher
- 4Developer
Client Results
- 1Scaled 10x and became a Top 3 word game in the US (customer quote)
- 2From 8K installs to Top 3 US word game (Word Maker case)
- 31M downloads and 200K MAU for Infinite Minesweeper
- 4Solo indie developer making $15K/day (example in accelerator content)
Competitive Advantages
- 1No lock-ins, no hidden rules, no black-box algorithms
- 2Open-source SDK enabling full ownership and flexibility
- 3Raw auction data and data synchronization with 70+ demand sources
- 4100% IP ownership for publishers
- 5Unified access to a broad ecosystem and real-time performance data
- 6Dedicated teams and flexible funding for UA and monetization
Key Benefits
Case Studies & Success Stories
Minesweeper Success Story
Jakub Sobuń, creator of Infinite Minesweeper, achieved 1M downloads and 200K MAU; community grew to 400K; studio growth
Word Maker Success Story
From 8K installs to Top 3 US word game; example of publisher collaboration and game growth
Business Empire
Solo indie developer making $15K/day; partnership with Appodeal since 2023
Additional Product Information
Product Description
Ad mediation and growth platform for mobile apps and games, offering ad mediation, user acquisition, monetization optimization, benchmarking, and in-house creative services.
Target Market
Mobile app and game developers, indie developers, and publishers seeking monetization and growth optimization
Unique Value Proposition
Transparent, data-driven monetization with open-source tech, full data ownership, no lock-ins, and a comprehensive growth toolkit including ML-driven optimization and dedicated UA/ASO support.
Technical Requirements
Open-source SDK with integration to multiple mediation networks; data synchronization with 70+ ad demand sources; dashboard featuring 200+ metrics; supports ML/AI-driven optimization; requires onboarding and integration steps.
Pricing Model
Pricing specifics not disclosed; payout options include PayPal, ACH, or crypto; flexible contract terms and IP ownership provided.
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