ARD Audiothek
Business Profile
Core Value Proposition
ARD Audiothek provides access to the best podcasts from ARD and Deutschlandradio.
Target Customer
German-speaking podcast listeners who want to discover and listen to ARD/Deutschlandradio content; users who want cross-device listening and episode tracking.
Key Differentiator
Aggregates podcasts from ARD and Deutschlandradio across ARD networks (e.g., BR, HR, MDR, NDR, WDR, SWR, etc.) with cross-device syncing via an ARD account.
Implementation Timeline
Value available immediately after creating/signing into an ARD account; Merkliste sync works across devices instantly.
Pain Points
- 1Difficulty keeping track of listening progress across devices
- 2Finding a broad, authoritative selection of ARD/Deutschlandradio podcasts in one place
- 3Desire for daily new episodes and curated recommendations
Key Features
- 1Curated catalog of ARD and Deutschlandradio podcasts
- 2Merkliste and listening history tied to an ARD account for cross-device syncing
- 3Search functionality to find episodes
- 4Official apps available on Android and iOS; multi-sender content
Target Customer Industries
Decision Makers
- 1ARD-Korrespondent
Client Results
- 1Easier discovery and access to ARD/Deutschlandradio podcasts
- 2Cross-device playback and continuity through ARD account
- 3Regular daily episodes and recommendations
Competitive Advantages
- 1Cross-device syncing via ARD account
- 2Official ARD/Deutschlandradio content across ARD networks
- 3Free app downloads for Android and iOS
Key Benefits
Additional Product Information
Product Description
A digital platform hosting the best podcasts from ARD and Deutschlandradio, offering daily episodes and recommendations, with search, a Merkliste, and cross-device playback across ARD networks.
Target Market
German-speaking podcast listeners and ARD/Deutschlandradio audiences seeking a centralized access point for ARD’s podcasts and radio content
Unique Value Proposition
Aggregated ARD/Deutschlandradio podcast catalog with cross-device syncing and personalized recommendations
Technical Requirements
Android and iOS apps available; ARD account required to use Merkliste and track history across devices
Pricing Model
Apps available for free download; no pricing information on the site
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