ARD Audiothek

Business Profile

Core Value Proposition

ARD Audiothek provides access to the best podcasts from ARD and Deutschlandradio.

Target Customer

German-speaking podcast listeners who want to discover and listen to ARD/Deutschlandradio content; users who want cross-device listening and episode tracking.

Key Differentiator

Aggregates podcasts from ARD and Deutschlandradio across ARD networks (e.g., BR, HR, MDR, NDR, WDR, SWR, etc.) with cross-device syncing via an ARD account.

Implementation Timeline

Value available immediately after creating/signing into an ARD account; Merkliste sync works across devices instantly.

Pain Points

1Difficulty keeping track of listening progress across devices
2Finding a broad, authoritative selection of ARD/Deutschlandradio podcasts in one place
3Desire for daily new episodes and curated recommendations

Key Features

1Curated catalog of ARD and Deutschlandradio podcasts
2Merkliste and listening history tied to an ARD account for cross-device syncing
3Search functionality to find episodes
4Official apps available on Android and iOS; multi-sender content

Target Customer Industries

Decision Makers

1ARD-Korrespondent

Client Results

1Easier discovery and access to ARD/Deutschlandradio podcasts
2Cross-device playback and continuity through ARD account
3Regular daily episodes and recommendations

Competitive Advantages

1Cross-device syncing via ARD account
2Official ARD/Deutschlandradio content across ARD networks
3Free app downloads for Android and iOS

Key Benefits

1Access to a wide catalog of ARD and Deutschlandradio podcasts

2Daily new episodes and personalized recommendations

3Cross-device listening and progress syncing via ARD account

4Search and discover content from multiple ARD networks (e.g., ARD, Deutschlandradio, KiKA, etc.)

Additional Product Information

Product Description

A digital platform hosting the best podcasts from ARD and Deutschlandradio, offering daily episodes and recommendations, with search, a Merkliste, and cross-device playback across ARD networks.

Target Market

German-speaking podcast listeners and ARD/Deutschlandradio audiences seeking a centralized access point for ARD’s podcasts and radio content

Unique Value Proposition

Aggregated ARD/Deutschlandradio podcast catalog with cross-device syncing and personalized recommendations

Technical Requirements

Android and iOS apps available; ARD account required to use Merkliste and track history across devices

Pricing Model

Apps available for free download; no pricing information on the site

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