ARD Mediathek
Business Profile
Core Value Proposition
ARD Mediathek provides access to ARD's live streams, films, series and documentaries online.
Target Customer
German-speaking TV viewers and online audience seeking ARD content.
Key Differentiator
Consolidated platform offering live streaming and on-demand ARD content across multiple channels with accessibility features (Barrierefrei).
Pain Points
- 1Need for a single platform to access ARD's live and on-demand content from multiple channels.
- 2Desire for on-demand access to films, series and documentaries.
- 3Accessibility needs for viewing content (Barrierefrei).
Key Features
- 1Live streaming from ARD and partner channels (Das Erste live, etc.)
- 2On-demand library of films, series and documentaries
- 3Category browsing (Filme, Serien, Dokus) and search
- 4Personal watchlists and personalized recommendations (Meins/ Merkliste)
- 5Accessibility features (Barrierefrei, UT/OV subtitles)
Target Customer Industries
Competitive Advantages
- 1Broad catalog across multiple networks (ARD, BR, NDR, SWR, etc.) in one platform
- 2Accessibility options and availability of UT/OV subtitles
- 3Free live-stream option for Das Erste content
- 4Personalization features like Merkliste and recommendations
Key Benefits
Additional Product Information
Product Description
Streaming service offering live streams, films, series and documentaries from ARD.
Target Market
General German-speaking audience seeking ARD content.
Unique Value Proposition
A public-broadcast streaming hub delivering ARD's live and on-demand content across channels with accessibility features in a single platform.
Technical Requirements
JavaScript must be enabled for full functionality.
Pricing Model
No explicit pricing information; some live content is described as free on the Das Erste live page.
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