Arnold Arboretum / The Arnold Arboretum of Harvard University
Business Profile
Core Value Proposition
Arnold Arboretum provides free, open daily access to a 281-acre living collection of temperate woody plants for education, research, and community engagement.
Target Customer
Public visitors and families, students and educators, researchers, volunteers, members, and donors.
Key Differentiator
World-class, heavily documented living plant collection with Olmsted-designed landscape; free admission funded by community; strong integration of in-person experiences, tours, and digital resources (Expeditions app, virtual walks, Arnoldia).
Implementation Timeline
Immediate access and participation for visitors; ongoing programs and events; Tree Spotters data collection occurred 2015–2020 with ongoing volunteer activity; 2025 research awards noted as part of current initiatives.
Pain Points
- 1Need for accessible, high-quality green space for education and recreation
- 2Need for engaging, ongoing education about plants and ecology for diverse audiences
- 3Need for sustainable funding to maintain living collections and public programs
Key Features
- 1Free admission to a 281-acre landscape with over 15,000 accessioned plants
- 2 Programs: guided tours, virtual walks, Expeditions mobile app, digital learning resources
- 3Family activities and self-guided materials for visitors with kids
- 4Volunteer opportunities and community engagement (e.g., volunteer guides, interpreters)
- 5Publications and media (Arnoldia magazine) and ongoing research/education initiatives
Target Customer Industries
Decision Makers
- 1Director
- 2Manager of Visitor Engagement
- 3Outdoor Educator
- 4Head of the Library and Archives
- 5Associate Director of External Relations and Communications
- 6Editor
- 7Senior Research Scientist Emeritus
Client Results
- 1Tree Spotters Citizen Science Program generated over 330,000 phenological observations submitted by volunteers to the National Phenology Network (2015–2020); program continues as a volunteer effort
Competitive Advantages
- 1Always free admission and open access to the living collection
- 2Extensive, well-documented plant collections with global significance
- 3Robust educational programming for all ages
- 4Strong community and donor-supported funding model
- 5Digital tools and publications that extend learning beyond the garden
Key Benefits
Case Studies & Success Stories
Tree Spotters Citizen Science Program (Arnold Arboretum)
Citizen scientists collected phenology data for multiple tree species; hundreds of volunteers contributed data to the National Phenology Network, totaling over 330,000 observations over its six-year span (2015–2020); the program continues as a volunteer group.
Additional Product Information
Product Description
A 281-acre public arboretum and living collection hosting education, research, and community programming related to trees and plants; free, open access with extensive onsite and digital resources.
Target Market
Public visitors, families, students, educators, researchers, volunteers, members, and philanthropic supporters seeking plant knowledge, education, and recreation.
Unique Value Proposition
Free, open-access access to a world-class, meticulously documented living plant collection in a landmark Olmsted-designed landscape, supported by Harvard affiliation and a strong community funding model, enhanced by digital learning tools and active programming.
Technical Requirements
Expeditions mobile app for tours/experiences; interactive map; digital learning resources and virtual walks; online content such as Arnoldia and plant databases
Pricing Model
Admission is always free; funding primarily from community gifts, endowments, and donor support
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