Art of Living Courses
Business Profile
Core Value Proposition
Art of Living provides meditation, breathwork and wellness programs to reduce stress and promote personal transformation.
Target Customer
Individuals seeking stress reduction, mindfulness, better sleep, and overall wellbeing; educational institutions (schools/colleges); veterans and their families; at-risk youth and law enforcement programs; prisons; general public seeking personal growth
Key Differentiator
Holistic, evidence-based breathwork and meditation system with a global network and humanitarian reach; combines SKY Breath Meditation (SKY) with Sahaj Samadhi Meditation and personal mantras in Premium; SKY has been researched in over 100 peer-reviewed studies at multiple universities; large-scale community with ~30,000 instructors and ~1 million volunteers across 180 countries
Implementation Timeline
Premium Course claims noticeable SKY results in about one week; overall course outcomes vary by individual
Pain Points
- 1Chronic stress and anxiety
- 2Sleep disturbances and insomnia
- 3Difficulty achieving calm and sustained wellbeing in daily life
Key Features
- 1 SKY Breath Meditation (Sudarshan Kriya)
- 2 Sahaj Samadhi Meditation
- 3 Art of Living Part 1 and Part 2 courses
- 4 Sleep and Anxiety Protocol
- 5 Art of Living Premium Course (combines SKY + Sahaj Samadhi with a personal mantra)
Target Customer Industries
Decision Makers
- 1Not specified in the provided content
Client Results
- 1Reduced stress and anxiety through breathwork and meditation practices
- 2Improved sleep and nervous system regulation
- 3Increased calm and resilience in challenging situations
- 4Wide-reaching social impact (millions reached through education, veterans programs, prisons, tree plantations, etc.)
Competitive Advantages
- 1Evidence-based SKY Breath Meditation with peer-reviewed research cited (SKY studied in over 100 studies at major universities)
- 2Combined offerings (SKY + Sahaj Samadhi + personal mantra) in a structured Premium Course
- 3Large global network (180 countries), thousands of instructors and volunteers, extensive social impact programs
- 4Diverse program lineup addressing stress, sleep, meditation, and personal transformation
Key Benefits
Case Studies & Success Stories
Testimonial: Dan J., Chef, Asheville, NC
Joined Art of Living Part 1; reported discovering meditation and applying practical tools to work and mindset.
Testimonial: Tiffany Guynes, Chef & private caterer, Austin, TX
Described the program as a strong personal investment and noted stress relief and practical, actionable benefits.
Testimonial: Uma Vishwanath, Team lead in high-tech company, Lexington, MA
Reported feeling much more confident and happier despite challenges.
Testimonial: Robert Delmont, Elementary music teacher, Boston, MA
Said the course helped him come to work in a better mindset.
Additional Product Information
Product Description
Global meditation, breathwork and wellness programs including SKY Breath Meditation, Sahaj Samadhi Meditation, Art of Living Part 1 & 2, Sleep and Anxiety Protocol, and the Premium Course.
Target Market
Individuals seeking stress reduction and wellbeing; educational institutions (K-12 and higher education); veterans and families; at-risk youth and law enforcement programs; prisons; general public
Unique Value Proposition
A holistic, evidence-based breathwork and meditation system with a global network and humanitarian reach, integrating SKY Breath Meditation with Sahaj Samadhi and personal mantras for rapid and sustained stress relief.
Technical Requirements
Not explicitly specified; courses are delivered through centers and programs, likely including in-person and guided practice
Pricing Model
Not specified in the provided content
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