Artforum (print + online magazine)

Business Profile

Core Value Proposition

Artforum provides informed and inspired criticism and analyses concerning the latest developments in modern and contemporary art and culture, both in print and online.

Target Customer

Readers interested in art criticism and discourse, including artists, curators, collectors, scholars, students, and arts professionals who engage with newsletters and access the Current Issue, Archive, and features.

Key Differentiator

Longstanding, dual-format publication (print and online) with a curated suite of sections and formats (News, Reviews, Features, Diary, Video, Dossier, Interviews, Portfolios, 1000 Words, Top Ten, The Checklist, On Site, etc.).

Implementation Timeline

Value is realized immediately upon subscribing and accessing current content; ongoing value from regular updates and new issues/entries.

Pain Points

1Need for informed, critical discourse on modern and contemporary art and culture.
2Access to a comprehensive source of news, reviews, and features across multiple formats (print, online, video).
3Staying up-to-date with developments across global art scenes.

Key Features

1News, Diary, Video, Reviews, Previews, Columns, Features
2Current Issue, Archive, artguide, 艺术论坛
31000 Words, Portfolios, Artists’ Projects, Dossier
4On Site, Top Ten, The Checklist, Spotlight, Close-Ups, Interviews
5Video content and Artforum Inbox newsletters

Target Customer Industries

Decision Makers

1No specific buyer/decision-maker job titles are explicitly mentioned in the provided content

Client Results

1Immediate access to articles, newsletters, and multimedia content upon subscription
2Sustained reader engagement through ongoing features, news, and reviews

Competitive Advantages

1Established publication (founded in 1962) with a long track record
2Dual print and online presence providing broad reach
3Diverse content formats and sections (News, Reviews, Features, Video, Dossier, Interviews, etc.)
4Extensive content ecosystem including Current Issue, Archive, and newsletters

Key Benefits

1Access to a wide range of critical content (news, reviews, features, interviews)

2Multimedia coverage including video and digital archives

3Regular newsletters and ongoing updates via Artforum Inbox

Additional Product Information

Product Description

Artforum delivers informed criticism and analyses concerning the latest developments in modern and contemporary art and culture, across print and online platforms.

Target Market

Art professionals and enthusiasts, including artists, curators, galleries, museums, collectors, students, and researchers seeking critical discourse and industry updates in art and culture.

Unique Value Proposition

A longstanding, integrated platform offering rigorous criticism, news, and features across multiple formats (print, online, video) with a broad, global art community.

Technical Requirements

Subscription requires providing an email address for newsletters; website access and content consumption require internet access.

Pricing Model

No pricing information is provided in the content.

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