Artforum (print + online magazine)
Business Profile
Core Value Proposition
Artforum provides informed and inspired criticism and analyses concerning the latest developments in modern and contemporary art and culture, both in print and online.
Target Customer
Readers interested in art criticism and discourse, including artists, curators, collectors, scholars, students, and arts professionals who engage with newsletters and access the Current Issue, Archive, and features.
Key Differentiator
Longstanding, dual-format publication (print and online) with a curated suite of sections and formats (News, Reviews, Features, Diary, Video, Dossier, Interviews, Portfolios, 1000 Words, Top Ten, The Checklist, On Site, etc.).
Implementation Timeline
Value is realized immediately upon subscribing and accessing current content; ongoing value from regular updates and new issues/entries.
Pain Points
- 1Need for informed, critical discourse on modern and contemporary art and culture.
- 2Access to a comprehensive source of news, reviews, and features across multiple formats (print, online, video).
- 3Staying up-to-date with developments across global art scenes.
Key Features
- 1News, Diary, Video, Reviews, Previews, Columns, Features
- 2Current Issue, Archive, artguide, 艺术论坛
- 31000 Words, Portfolios, Artists’ Projects, Dossier
- 4On Site, Top Ten, The Checklist, Spotlight, Close-Ups, Interviews
- 5Video content and Artforum Inbox newsletters
Target Customer Industries
Decision Makers
- 1No specific buyer/decision-maker job titles are explicitly mentioned in the provided content
Client Results
- 1Immediate access to articles, newsletters, and multimedia content upon subscription
- 2Sustained reader engagement through ongoing features, news, and reviews
Competitive Advantages
- 1Established publication (founded in 1962) with a long track record
- 2Dual print and online presence providing broad reach
- 3Diverse content formats and sections (News, Reviews, Features, Video, Dossier, Interviews, etc.)
- 4Extensive content ecosystem including Current Issue, Archive, and newsletters
Key Benefits
Additional Product Information
Product Description
Artforum delivers informed criticism and analyses concerning the latest developments in modern and contemporary art and culture, across print and online platforms.
Target Market
Art professionals and enthusiasts, including artists, curators, galleries, museums, collectors, students, and researchers seeking critical discourse and industry updates in art and culture.
Unique Value Proposition
A longstanding, integrated platform offering rigorous criticism, news, and features across multiple formats (print, online, video) with a broad, global art community.
Technical Requirements
Subscription requires providing an email address for newsletters; website access and content consumption require internet access.
Pricing Model
No pricing information is provided in the content.
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