Business Profile
ASA and CAP Advertising Regulation & Guidance provides independent regulation of advertising across all media, applying the CAP codes and offering guidance, training, and resources to help businesses run compliant campaigns.
Advertisers, marketing teams, agencies, compliance professionals and businesses seeking guidance on advertising standards.
Independent regulator that publishes rulings, offers free online guidance (AdviceOnline), proactive education (CAP Bitesize, CAP Webinars), and a Scam Ad Alert to protect consumers, enabling transparency and preventative regulation.
Access to AdviceOnline and resources is available online; training and events are offered; value realized as advertisers apply the guidance to campaigns.
Upheld ruling related to a social media (paid ad) advertising case (24 Sep 2025)
Upheld ruling related to social media (paid ad) and influencer/affiliate ad (24 Sep 2025)
Upheld ruling related to social media (paid ad) (24 Sep 2025)
Independent regulator delivering advertising codes, rulings, and practical guidance for businesses; combines enforcement with education through AdviceOnline, training, and awareness initiatives.
Advertisers, brands, marketing teams, agencies, and compliance professionals seeking to ensure advertising compliance across all media.
A trusted, independent regulator that not only enforces advertising standards but also educates the market with free, accessible guidance, practical training, and proactive consumer protection tools.
Access to AdviceOnline and CAP resources via the ASA site; sign-in/sign-up option available on the site; ad reporting tools are provided through the platform.
Not specified in content
Based on matching: problems solved, key features, industries
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