Asaas
Business Profile
Core Value Proposition
Asaas provides a complete, no-monthly-fee digital business account for companies to manage payments, invoicing, receivables, and supplier payments—all in one place.
Target Customer
Brazilian small to medium-sized businesses (Pessoa Jurídica) seeking an integrated payments and cash-flow platform, with API access for developers.
Key Differentiator
No monthly fee combined with an all-in-one platform plus a robust developer API (Sandbox, White-label, Webhooks, Split payments, Collections) and security certifications (PCI-DSS, BACEN IP whitelisting, 99% uptime).
Implementation Timeline
Not specified in provided content.
Pain Points
- 1Fragmented payment processes requiring multiple tools (payments, boletos, invoices, receivables).
- 2Need for secure, scalable API-based integrations for payment workflows with reliable uptime.
- 3Difficulty in ensuring payment approvals with other gateways (as cited by a customer).
Key Features
- 1Conta digital PJ (no monthly fee) with multiple payment methods
- 2Emitir notas/boletas (invoices) and manage charges
- 3Antecipar recebíveis and pagar fornecedores
- 4API RESTful with Sandbox, Webhooks, Split de pagamentos, Collections
- 5Whitelabel customization, plugins, and connectors (WooCommerce, Pluga, Integromat)
Target Customer Industries
Decision Makers
- 1CEO
- 2Director
Client Results
- 1Centralized payment operations in a single place
- 2Safer, more secure receivables management and payments
- 3Easier integration for developers and faster time to value
Competitive Advantages
- 1No monthly fee and no sign-up fee
- 2All-in-one platform for payments, invoicing, and cash flow
- 3Developer-friendly API with Sandbox for testing and White-label options
- 4Real-time event notifications via Webhooks and secure infrastructure (PCI-DSS, BACEN IP whitelisting)
- 5Payment split automation and collections features
Key Benefits
Case Studies & Success Stories
CEAB - Salmeron Júnior, Diretor
Cites that other gateways hinder payment approvals; highlights Asaas as centralizing payments and simplifying operations.
OSTEC - Anelize Gomes, Time financeiro
Notes improved security and ease of receivables by integrating boletos and notes; emphasizes security and efficiency.
Multipedidos - Maurício Montiel, CEO
Points to ease of API integration and the overall payments solution.
Additional Product Information
Product Description
Asaas provides a digital financial platform offering a no-fee digital account for businesses, payment processing, invoicing, receivables advancement, and supplier payments, with developer API and integrations.
Target Market
Businesses in Brazil (Pessoas Jurídicas) needing payments, invoicing, and API-based integration for internal and customer-facing processes.
Unique Value Proposition
No mensalidade and a comprehensive, integrated platform with a developer-friendly API, testing sandbox, secure infrastructure, and extensible integrations.
Technical Requirements
API requires back-end integration; RESTful API; API key management; Avoid front-end usage; Generate API Key under Minha Conta > Integração.
Pricing Model
Pricing emphasizes no monthly fees and no sign-up fees; APIs are free to use, and you pay only for the services used, per the plan and pricing guide.
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