ASICS Online Store (ASICS.com) & OneASICS Membership

Business Profile

Core Value Proposition

ASICS Online Store (ASICS.com) and OneASICS Membership provides running shoes, activewear, and athletic gear with exclusive member benefits and promotions.

Target Customer

US-based consumers: runners, athletes, fitness enthusiasts who shop for running shoes and apparel; OneASICS members

Key Differentiator

Official ASICS brand store combined with OneASICS membership that offers member-exclusive promotions, early access to products, and rewards, plus a wide catalog of footwear and apparel.

Implementation Timeline

Immediate value upon joining OneASICS; benefits such as promotions and exclusives start at signup. Processing time for orders: 1-2 business days before shipping.

Pain Points

1Access to exclusive promotions and product drops without membership
2Shipping costs and return friction when purchasing online
3Finding an official source with a wide range of ASICS products (shoes, apparel, gear) and obtaining support

Key Features

1Official online store offering running shoes, apparel, and gear
2OneASICS membership with exclusive benefits and promotions
3Free standard shipping on orders $50+ for OneASICS members; returns are free
4Member exclusives, preorders, and limited edition drops
5ASICS app availability and store locator for shopping convenience

Target Customer Industries

Decision Makers

1Not specified in content

Client Results

1Inferred: increased customer loyalty and repeat purchases through OneASICS membership and exclusive promotions
2Inferred: improved shopping experience and convenience via official site, app, and member benefits
3Inferred: cost savings from free shipping on $50+ orders and free returns

Competitive Advantages

1Official ASICS brand store with authentic products
2OneASICS membership with exclusive promotions and early access to drops
3Free standard shipping on eligible orders ($50+ for members)
4Free returns
5 broad product catalog (shoes, apparel, gear) and ongoing new releases

Key Benefits

1Exclusive promotions and member-only access

2Free shipping on $50+ orders for OneASICS members

3Free returns

4Wide product range including shoes, apparel, and gear

5Early access to new drops and preorder opportunities

6Mobile app and store locator for convenient shopping

Additional Product Information

Product Description

Official U.S. site offering running shoes, activewear, and athletic gear, with OneASICS member benefits, exclusive promotions, and support information.

Target Market

US consumers seeking athletic footwear and apparel, particularly runners and fitness enthusiasts; OneASICS members

Unique Value Proposition

Official ASICS e-commerce platform combined with a free-to-join OneASICS membership delivering exclusive promotions, early access, and verified product availability directly from the brand.

Technical Requirements

{"JavaScript must be enabled for full site functionality (site notes JS off message)","Cookies policy and privacy considerations apply; ASICS app available for iOS and Android"}

Pricing Model

{"Product prices vary per item","OneASICS membership is free to join","Shipping rates: Standard Ground is $10 flat rate; OneASICS Members: free on orders $50+ or $5 under $50; Expedited $20 with $15 for members; Fastest $30 with $25 for members"}

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