Association of American Universities (AAU)

Business Profile

Core Value Proposition

Association of American Universities (AAU) provides advocacy and policy leadership for America's leading research universities, promoting education, research, and innovation.

Target Customer

AAU member universities (presidents, provosts, research leaders) and higher education policymakers, researchers, and educators

Key Differentiator

A national coalition of 71 leading U.S. research universities that shapes policy and funding for higher education, science, and innovation, with a documented role in advocating for federal research funding and education policy.

Implementation Timeline

Not specified

Pain Points

1Uncertainty and potential disruption of federally funded research due to government funding gaps or shutdowns
2Complexity of federal budgets, regulations, and policy affecting higher education, research administration, and innovation
3Costs and governance of research infrastructure, compliance, and merit-based funding decisions

Key Features

1Advocacy and policy leadership for higher education, science, and innovation
2Newsroom and press releases highlighting policy positions and updates (e.g., federal budget, research funding)
3AAU member university network and collective policy influence
4Leading Research Universities Report and related research/news highlights
5STEM Initiative, PhD Education Initiative, and other policy/education initiatives for member institutions

Target Customer Industries

Decision Makers

1AAU President

Client Results

1AAU member universities earn the majority of competitively awarded federal funding for research
2AAU member universities influence policy for higher education, science, and innovation, and promote best practices in education

Competitive Advantages

1National coalition of 71 leading U.S. research universities
2Direct influence on federal funding, research administration, and higher education policy
3Dedicated programs and initiatives (e.g., STEM Initiative, PhD Education Initiative) and public-facing research communications

Key Benefits

1Influence federal policy and funding for research

2Promote best practices in undergraduate and graduate education

3Provide policy resources and initiatives (e.g., Leading Research Universities Report, STEM Initiative)

4Public advocacy and communication through Newsroom and Press Releases

5Foster collaboration across member institutions to advance education and research

Additional Product Information

Product Description

An association of America’s leading research universities that advocates for higher education policy, promotes education, research, and innovation, and provides resources and initiatives for member institutions.

Target Market

AAU member universities, higher education policymakers, researchers, and educators

Unique Value Proposition

A national coalition of 71 top U.S. research universities that shapes policy and funding for higher education, science, and innovation, delivering policy influence, research leadership, and education initiatives.

Technical Requirements

Not specified

Pricing Model

Not specified

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