Aston Villa Football Club

Business Profile

Core Value Proposition

Aston Villa Football Club provides football entertainment and a multi-faceted fan experience through ticketing, memberships, hospitality, stadium tours, events at Villa Park, VillaTV content, and community programs.

Target Customer

Football fans and supporters, season ticket holders, Villa Park visitors, members, event attendees, families, and corporate partners seeking engagement with the club.

Key Differentiator

An integrated club ecosystem that combines competitive football, live events, fan media, hospitality, and community outreach under one official platform.

Implementation Timeline

Immediate access upon joining or purchasing; tours and events require scheduling; ongoing community programs and education pathways are continuous

Pain Points

1Accessing and purchasing tickets and managing memberships efficiently
2Finding and booking stadium experiences (tours, hospitality, events)
3Staying informed with club news, content, and exclusive media

Key Features

1Ticketing for matches and other events
2Memberships and rewards (e.g., Pride Rewards, Essential Membership)
3VillaTV and digital content
4Stadium tours and conferencing/events at Villa Park
5Education, community outreach, and women's team presence

Target Customer Industries

Client Results

1Increased fan engagement and ticket access
2Exclusive content and updates via VillaTV and app
3New revenue streams from hospitality, events, and conferencing at Villa Park
4Community impact and development through the club foundation and Football in the Community

Competitive Advantages

1Official club platform with integrated services (tickets, memberships, media, hospitality)
2Direct access to Villa Park experiences (stadium tours, events, Conference & Events spaces)
3Multi-channel content and engagement through VillaTV and the mobile app
4Strong community and education initiatives via the Foundation and Football in the Community

Key Benefits

1Ticket and membership access and management

2Exclusive content and updates via VillaTV

3Access to stadium tours, hospitality, and conferencing at Villa Park

4Community engagement and education pathways through the Foundation and Football in the Community

Additional Product Information

Product Description

A football club offering men’s and women’s teams, match tickets, memberships, hospitality, stadium tours at Villa Park, events and conferences, fan media via VillaTV, and community-based programs through its foundation and Football in the Community initiatives.

Target Market

Fans and supporters, match attendees, season ticket holders, teams and players' families, event organizers, corporate partners seeking sponsorship and experiential opportunities, and communities engaged by the club’s foundation.

Unique Value Proposition

A single official platform delivering football, live events, exclusive media, premium hospitality, and community programs under the Aston Villa brand.

Technical Requirements

Requires internet access and a digital account; available content and bookings via the official app and website

Pricing Model

Pricing information is not provided in the available content

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