Astrodienst / astro.com

Business Profile

Core Value Proposition

Astrodienst provides free astrology and horoscopes, professional astrological reports, and astrology information via astro.com.

Target Customer

{"Worldwide general astrology enthusiasts seeking horoscopes and astrology insights","Professional astrologers and astrology students who use ephemeris data and astrology databases"}

Key Differentiator

Home of the Swiss Ephemeris calculation software; 9000-year Ephemeris; Astro-Databank; high‑quality interpretations from Liz Greene and other authors; available in 12 languages; large global audience

Implementation Timeline

Value is available immediately upon completing data entry and creating or logging into a user profile

Pain Points

1Need for free and paid horoscope content in one platform
2Access to reliable ephemeris data and chart calculations
3Concern about data privacy and secure storage of birth data
4Desire for an ad-free experience with premium subscriptions

Key Features

1Free horoscopes (Personal Daily, Love, Relationships, etc.)
2Premium horoscope interpretations and the Astro Shop
3Ephemeris data including 9000-year Ephemeris and Swiss Ephemeris
4Astro-Databank VIP Birthdays and ADB search tool
5User profiles with multi-device access and data privacy controls
6Multi-language support (12 languages)

Target Customer Industries

Decision Makers

1Not specified in content

Client Results

1Immediate access to horoscopes after data entry and registration
2Ad-free experience with an active subscription
3Access to high-quality horoscope interpretations and professional reports
4Secure handling of birth data with encryption

Competitive Advantages

1Swiss Ephemeris and 9000-year Ephemeris for accurate calculations
2High‑quality interpretations from Liz Greene, Robert Hand, and others
3Astrodienst Plus and Astro Shop for premium content
4Strong emphasis on data privacy and encrypted communication
5Large, multilingual platform with millions of monthly visitors

Key Benefits

1Free and premium horoscope content

2Access to advanced astrological data and charts

3High-quality interpretations from top astrologers

4Privacy‑protecting data handling and encryption

5Ad-free experience with subscription

Additional Product Information

Product Description

Astrodienst provides free astrology horoscopes, professional reports, and astrology information; includes ephemeris data, online chart services, and an ad-supported/free tier with paid premium options.

Target Market

Worldwide individuals and professionals seeking horoscopes, astrology reports, and astrological data; includes practicing astrologers who use Ephemeris and Astro-Databank

Unique Value Proposition

The home of Swiss Ephemeris and a 9000-year ephemeris, combined with high‑quality interpretations from renowned astrologers and a privacy‑focused, multilingual platform used by millions of users and professional astrologers

Technical Requirements

Registration and consent for data processing; encrypted server communication; cross-device data sync; ability to store up to 100 birth data entries; available in 12 languages

Pricing Model

Some online services are paid (e.g., Extended Daily Horoscope); inexpensive subscriptions available for ad-free experience and access to premium horoscopes and Astro Shop content

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