Astrodienst / astro.com
Business Profile
Core Value Proposition
Astrodienst provides free astrology and horoscopes, professional astrological reports, and astrology information via astro.com.
Target Customer
{"Worldwide general astrology enthusiasts seeking horoscopes and astrology insights","Professional astrologers and astrology students who use ephemeris data and astrology databases"}
Key Differentiator
Home of the Swiss Ephemeris calculation software; 9000-year Ephemeris; Astro-Databank; high‑quality interpretations from Liz Greene and other authors; available in 12 languages; large global audience
Implementation Timeline
Value is available immediately upon completing data entry and creating or logging into a user profile
Pain Points
- 1Need for free and paid horoscope content in one platform
- 2Access to reliable ephemeris data and chart calculations
- 3Concern about data privacy and secure storage of birth data
- 4Desire for an ad-free experience with premium subscriptions
Key Features
- 1Free horoscopes (Personal Daily, Love, Relationships, etc.)
- 2Premium horoscope interpretations and the Astro Shop
- 3Ephemeris data including 9000-year Ephemeris and Swiss Ephemeris
- 4Astro-Databank VIP Birthdays and ADB search tool
- 5User profiles with multi-device access and data privacy controls
- 6Multi-language support (12 languages)
Target Customer Industries
Decision Makers
- 1Not specified in content
Client Results
- 1Immediate access to horoscopes after data entry and registration
- 2Ad-free experience with an active subscription
- 3Access to high-quality horoscope interpretations and professional reports
- 4Secure handling of birth data with encryption
Competitive Advantages
- 1Swiss Ephemeris and 9000-year Ephemeris for accurate calculations
- 2High‑quality interpretations from Liz Greene, Robert Hand, and others
- 3Astrodienst Plus and Astro Shop for premium content
- 4Strong emphasis on data privacy and encrypted communication
- 5Large, multilingual platform with millions of monthly visitors
Key Benefits
Additional Product Information
Product Description
Astrodienst provides free astrology horoscopes, professional reports, and astrology information; includes ephemeris data, online chart services, and an ad-supported/free tier with paid premium options.
Target Market
Worldwide individuals and professionals seeking horoscopes, astrology reports, and astrological data; includes practicing astrologers who use Ephemeris and Astro-Databank
Unique Value Proposition
The home of Swiss Ephemeris and a 9000-year ephemeris, combined with high‑quality interpretations from renowned astrologers and a privacy‑focused, multilingual platform used by millions of users and professional astrologers
Technical Requirements
Registration and consent for data processing; encrypted server communication; cross-device data sync; ability to store up to 100 birth data entries; available in 12 languages
Pricing Model
Some online services are paid (e.g., Extended Daily Horoscope); inexpensive subscriptions available for ad-free experience and access to premium horoscopes and Astro Shop content
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