Athletic Club Official Website and Fan Experience Platform
Business Profile
Core Value Proposition
Athletic Club Official Website and Fan Experience Platform provides official news, ticketing, merchandise, museum and San Mamés tours, VIP experiences, membership services, and digital fan tools for Athletic Club Bilbao fans and visitors.
Target Customer
Fans and socios/as of Athletic Club Bilbao; potential visitors to San Mamés; tourists; sponsors; youth players and families accessing AC Football Center, AC Campus, AC Cup.
Key Differentiator
Highlighted as 'Unique in the World' with an integrated ecosystem offering tickets, store, museum tours, VIP areas, and official fan services on a single platform.
Pain Points
- 1Difficulty accessing official tickets and event information in one place
- 2Need for official merchandise and apparel from a trusted source
- 3Desire for a combined stadium/museum/tour and VIP experience within a single platform
Key Features
- 1Ticketing system (Entradas) for matches and events
- 2Tienda online with official Castore apparel (AC Castore)
- 3AC Museoa & Tour (San Mamés) and San Mamés VIP Area
- 4VIP Experiences and San Mamés Events
- 5App oficial and digital Athleticzale membership carnet
- 6AC Football Center, AC Campus, AC Cup, AC Stage (youth development and training programs)
- 7Fundación Athletic Club and Programa Aterpe (social initiatives)
Target Customer Industries
Competitive Advantages
- 1Official, centralized platform for fans to access tickets, store, tours, and experiences
- 2Strong differentiator via the 'Unique in the World' positioning
- 3Integration of stadium experience with youth development programs and foundation activities
- 4Multi-channel ecosystem including a mobile app and digital membership (Athleticzale)
Key Benefits
Additional Product Information
Product Description
Official site for Athletic Club Bilbao offering news, tickets, official store, museum and San Mamés tours, VIP experiences, memberships, and digital fan tools; includes youth development programs (AC Football Center, AC Campus) and foundation initiatives.
Target Market
Athletic Club Bilbao fans and socios/as, visitors to San Mamés, tourists, sponsors, and families involved with AC Football Center/AC Campus
Unique Value Proposition
Unique in the World: an integrated, official football club ecosystem delivering news, tickets, merchandise, stadium tours, VIP experiences, and fan services in one platform.
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