Business Profile
au provides consumer telecommunications services and a centralized platform to manage contracts, payments, points, and product/services.
Individual consumers in Japan using au mobile, internet, and related services.
Integrated ecosystem across mobile, internet, payments, banking, energy, and shopping under the au brand, with AI-powered chat support and a loyalty program (Ponta points).
Not specified
Official consumer-facing platform offering au mobile and internet services and access to related services (payments, shopping, banking, insurance, energy), including My au account, au Online Shop, and support resources.
Individual consumers in Japan seeking mobile, internet, shopping, and financial/energy services under the au brand
A single brand delivering a broad ecosystem of telecom, payments, shopping, and financial services with digital assistance and loyalty rewards.
Requires au ID login with consent to My au terms; access via web or mobile apps; supports online chat and AI advisor
Device pricing varies by contract; actual price shown during purchase on the au Online Shop; general pricing not listed in content
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