Audi USA
Business Profile
Core Value Proposition
Audi USA provides luxury vehicles (sedans, SUVs, convertibles, electric vehicles) and a built-in shopping experience that lets buyers configure models, search inventory, and explore current offers.
Target Customer
US consumers interested in buying or configuring Audi vehicles.
Key Differentiator
Integrated digital shopping tools (configurator, inventory search, current offers) across Audi's luxury lineup.
Implementation Timeline
Not specified
Pain Points
- 1Choosing from a full lineup of models.
- 2Configuring a vehicle to personal preferences.
- 3Locating current offers and available inventory.
Key Features
- 1Full lineup of Audi models including Sport, SUVs, sedans, and electric vehicles.
- 2Vehicle configurator (Build your own).
- 3Inventory search tool.
- 4Access to current special offers.
Target Customer Industries
Competitive Advantages
- 1Premium luxury brand positioning.
- 2Direct-access online tools for configuration and offers.
- 3Consolidated information on models and offers in a single brand experience.
Key Benefits
Additional Product Information
Product Description
Audi USA offers luxury vehicles (sedans, SUVs, convertibles, and electric vehicles) with a shopping experience that includes model configurator, inventory search, and current offers.
Target Market
United States consumers seeking luxury vehicles.
Unique Value Proposition
Audi combines a luxury vehicle lineup with integrated online shopping tools (build/configure, inventory search, offers) in a single brand experience.
Technical Requirements
Not specified
Pricing Model
Not specified
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