Audible
Business Profile
Core Value Proposition
Audible provides on-demand audiobooks, exclusive Originals, and podcasts through a subscription, including credits, access to the Plus Catalogue, offline listening, and cross-device playback.
Target Customer
UK-based listeners and readers seeking audiobooks, exclusive Originals, and podcasts, including people who want to listen while commuting, exercising, or doing chores.
Key Differentiator
Key differentiators include a Premium Plus plan with monthly credits that can be kept even if you cancel, access to the Plus Catalogue with thousands of titles, and offline listening across devices.
Implementation Timeline
Immediate access upon signup; 30-day free trial to evaluate; ongoing value from monthly plans thereafter.
Pain Points
- 1Need offline access to audiobooks and podcasts when not connected to the internet
- 2Want to own or keep titles purchased with credits
- 3Desire a predictable pricing model with a free trial and a large library of content
Key Features
- 1Two monthly plans: Audible Standard and Audible Premium Plus
- 230-day free trial for new members
- 31 credit per month with Premium Plus (credits rollover)
- 4Access to thousands of titles in the Plus Catalogue
- 5Offline downloads and listening; cross-device playback; Car Mode
- 6Exclusive Audible Originals and a large selection of podcasts
Target Customer Industries
Client Results
- 1Access to thousands of titles and Audible Originals and podcasts
- 2Purchased titles via credits can be kept even if you cancel
- 3Credits rollover monthly and no cap on listening time within the subscription
- 4Titles can be downloaded for offline listening
Competitive Advantages
- 1Credit-based ownership with rollover
- 2Large Plus Catalogue and exclusive Originals
- 3Offline listening and cross-device compatibility
- 4No listening time limits within subscription
- 5Promotional offer: Amazon Prime members can get 2 free titles with their first Audible trial (promotion dependent)
Key Benefits
Additional Product Information
Product Description
Audible is a UK-based subscription service offering audiobooks, exclusive Originals, and podcasts via a mobile app, with two pricing plans, credits, and a large Plus Catalogue.
Target Market
United Kingdom consumers seeking audiobooks, Originals, and podcasts
Unique Value Proposition
Audible combines credits, the Plus Catalogue, and offline access to deliver ownership-friendly, unlimited listening within a subscription, plus access to exclusive Originals and podcasts.
Technical Requirements
Audible app required on supported devices; offline downloads; Car Mode available
Pricing Model
Audible Standard: £5.99 per month; Audible Premium Plus: £8.99 per month; 30-day free trial for new members. Premium Plus includes 1 credit per month with rollover; Standard includes 1 audiobook per month.
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