Austin American-Statesman (Statesman)

Business Profile

Core Value Proposition

Austin American-Statesman provides local Austin and Texas breaking news, politics and business.

Target Customer

Austin-area residents and readers seeking Texas news; subscribers and users of the website/mobile app.

Key Differentiator

Part of Hearst Newspapers network with a local Austin focus, supported by Hearst Austin Media and offering digital access (website, mobile app, e-Edition).

Implementation Timeline

Not stated

Pain Points

1Need for timely, reliable local news coverage in Austin and Texas
2Desire for comprehensive updates on elections and politics at local, state and national levels
3Access to diverse coverage (news, business, sports, education, weather, obituaries) in one platform

Key Features

1News reporting across multiple sections (News, Business, Sports, Opinion, Education, Weather, Real Estate, Cars, Jobs)
2Election and politics coverage (Election, Lone Star Politics, Politifact Texas)
3Sports coverage including local teams and high school athletics
4Opinion, Editorials and Letters
5e-Edition (digital replica of the newspaper)
6Mobile app access and Classifieds/Obituaries

Target Customer Industries

Competitive Advantages

1Strong local focus for Austin and Texas with broad topic coverage
2Backing and reach of a Hearst-backed news network
3Multiple access channels (website, mobile app, e-Edition) for flexibility

Key Benefits

1Timely local news coverage

2In-depth election and political reporting

3Comprehensive coverage across business, sports and lifestyle

Additional Product Information

Product Description

Local daily newspaper delivering Austin/Texas news across categories including News, Politics, Business, Sports, and Opinion.

Target Market

Residents of Austin and Texas, local advertisers seeking to reach a regional audience, and readers seeking comprehensive local coverage.

Unique Value Proposition

Number one source for Austin and Texas breaking news, politics and business.

Technical Requirements

Digital access via website and mobile app; availability of the e-Edition.

Pricing Model

Subscription-based (Subscribe option)

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