Authy

Business Profile

Core Value Proposition

Authy provides a free two-factor authentication (2FA) app that strengthens online account security with multi-device support, encrypted cloud backups, and offline token generation.

Target Customer

{"Individuals looking to protect personal online accounts","Developers seeking to integrate 2FA via Twilio APIs","Businesses deploying 2FA for customers or employees"}

Key Differentiator

Combines a free consumer 2FA app with secure backups, cross-device synchronization and offline operation, plus optional developer APIs via Twilio for integration.

Implementation Timeline

Setup is described as easy; value can be realized immediately after enabling 2FA on accounts.

Pain Points

1Relying on usernames and passwords is increasingly unsafe due to data breaches
2Losing access to accounts after losing or changing devices requires backup/recovery options
3SMS/voice-based 2FA can be insecure and vulnerable to interception

Key Features

1Easy setup to enable 2FA for most accounts
2Secure cloud backups with encryption
3Multi-device synchronization (mobile, tablet, desktop, and Apple Watch support)
4Works offline to generate 2FA tokens
5Access to tokens can be protected by TouchID, PIN, or password

Target Customer Industries

Client Results

1Stronger protection against account takeovers and credential theft
2Passwordless-style approvals via push notifications for faster authentication
3Resilience against device loss due to backups and multi-device access

Competitive Advantages

1Free consumer app with encrypted backups
2Multi-device support and offline token generation
3Push notification approvals for passwordless authentication
4Encrypted cloud backups and device management
5Passwords are not stored by Authy and cannot be recovered if forgotten
6Developer-friendly 2FA APIs for integration

Key Benefits

1Stronger security beyond passwords

2Backup-enabled protection against device loss

3Multi-device access and offline token generation

4Passwordless push approvals

5Developer-friendly 2FA APIs

Additional Product Information

Product Description

Authy is a two-factor authentication (2FA) app that generates 2FA tokens, supports encrypted cloud backups, multi-device synchronization, and offline access. It also offers developer APIs via Twilio for integrating 2FA into apps.

Target Market

Consumers, Businesses, and Developers

Unique Value Proposition

A free, easy-to-use 2FA app with secure backups, cross-device sync, offline functionality, and optional developer APIs to integrate 2FA into apps, all from Twilio.

Technical Requirements

Available on iOS and Android; desktop support; works offline for token generation; cloud backups are encrypted; does not transmit passwords to Twilio (passwords are not stored).

Pricing Model

Authy consumer app is free; pricing for Twilio 2FA APIs is not specified in the provided content.

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