AUTO.RIA

Business Profile

Core Value Proposition

AUTO.RIA provides a comprehensive online auto marketplace in Ukraine to buy and sell verified vehicles, with extensive classifieds and access to dealer catalogs and automotive services.

Target Customer

{"Private vehicle buyers and sellers in Ukraine","Automotive dealers and showrooms","Auto service centers (STO, auto repair, etc.) and insurers","Fleet operators / commercial vehicle buyers"}

Key Differentiator

Leads the Ukrainian auto marketplace space as the №1 platform with high daily transaction activity (about 1,400 cars sold per day) and a large volume of new ads (5,000+ daily), plus broad vehicle categories and integrated services available via web and mobile app.

Implementation Timeline

Value is delivered quickly: ads can be posted and visible immediately, with mentions that ads posted today may lead to sales by tomorrow.

Pain Points

1Difficulty finding reliable, richly described vehicle ads across many brands and models
2Difficulty locating dealerships and automotive service providers in a single place
3Need for integrated access to related services (financing, insurance, customs calculators) within one platform

Key Features

1Extensive classifieds for multiple vehicle types (cars, motorcycles, trucks, trailers, etc.)
2Advanced search and filtering by brand, model, region, year, price and currency
3Ability to post and manage vehicle advertisements
4Directory of automotive services and dealers (service centers, auto financing, insurance, etc.)
5Automotive news, reviews, test drives, and market information; mobile app availability

Target Customer Industries

Decision Makers

1CTO

Client Results

1High-volume exposure of listings and faster matching between buyers and sellers
2Daily volume indicators: ~1,400 cars sold per day; 5,000+ new ads added daily
3One-stop platform for vehicle ads and related services, improving efficiency of discovery and transactions

Competitive Advantages

1Largest/leading auto marketplace in Ukraine
2Broad range of vehicle types and brands with detailed listings
3Integrated ecosystem of automotive services (STO, buyback, dismantling, insurance, customs calculator)
4Mobile app available for shopping and posting from mobile devices
5Ongoing editorial content (news, reviews) and community engagement

Key Benefits

1Fast buy/sell of vehicles with extensive, detailed listings

2One-stop access to vehicles and related services (financing, insurance, customs calculator, repairs)

3Robust search capabilities across brands, models, regions, and price

4Mobile app availability for on-the-go use

Additional Product Information

Product Description

AUTO.RIA is a leading Ukrainian auto marketplace offering online classifieds for new and used vehicles, a catalog of dealerships and service centers, and automotive news and services.

Target Market

Individuals and businesses in Ukraine seeking to buy or sell vehicles, automotive dealers, service centers, and fleet operators.

Unique Value Proposition

The number-one Ukrainian auto marketplace with massive daily listings, rapid sale potential, and integrated automotive services accessible via web and mobile apps.

Technical Requirements

Mobile app availability mentioned; cookies policy in use; no explicit technical prerequisites provided.

Pricing Model

Not disclosed in the provided content.

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