AutoScout24

Business Profile

Core Value Proposition

AutoScout24 provides Europe's largest online automotive marketplace for buying and selling new and used vehicles, including cars, motorcycles, caravans, and commercial vehicles, with services like smyle and financing.

Target Customer

End consumers in Germany seeking to buy or sell vehicles; car dealers using AutoScout24 as a sales channel; users seeking online purchase, delivery, and financing.

Key Differentiator

Largest European online automotive marketplace with broad multi-vehicle inventory, integrated online purchasing (smyle), nationwide delivery, a 14-day return, financing options, and extensive decision-support content (Autokatalog, Magazin, Ratgeber, Elektroauto-Berater).

Implementation Timeline

Not specified in content

Pain Points

1Need a trusted, comprehensive online marketplace to find and compare a wide range of vehicles
2Desire financing options, nationwide delivery, and a clear return policy for online purchases
3Need guidance and information to help choose a car (Ratgeber, Magazin, Elektroauto-Berater)

Key Features

1Comprehensive inventory: new and used cars, motorcycles, caravans, and commercial vehicles
2Advanced search and filtering by brand, price, year, etc.
3AutoScout24 smyle: online buying with nationwide delivery, 14-day return, financing offers
4Free listing for sellers; price valuation and price reduction information
5Decision-support tools: Autokatalog, Magazin, Ratgeber, Elektroauto-Berater; Merkzettel and Fahrzeugvergleich features

Target Customer Industries

Client Results

1Exposure to a large audience (over 40 million monthly users) for selling vehicles
2Nationwide delivery and a 14-day return policy for online purchases
3Access to financing and leasing options via partnerships
4Tools to compare, save, and be notified about price reductions
5Trusted platform with broad buyer/seller community

Competitive Advantages

1Largest online automotive marketplace in Europe
2Wide, multi-category inventory (cars, motorcycles, caravans, commercial vehicles)
3Integrated online purchasing with financing options and 14-day return
4Free basic listing for sellers and intuitive tools to compare and save
5Decision-support resources and price valuation tools

Key Benefits

1Extensive inventory across multiple vehicle types

2Free basic listing for sellers and easy buyer access

3Online purchasing with delivery and flexible financing

4Decision-support content and tools to compare and save vehicles

5Cross-device access and notifications (Merkzettel) and price alerts

Additional Product Information

Product Description

Online marketplace for buying and selling new and used vehicles, including cars, motorcycles, caravans, and commercial vehicles; provides online purchasing options (smyle), financing, and decision-support content; offers tools like Merkzettel and Fahrzeugvergleich.

Target Market

Germany and Europe, serving individual buyers and sellers as well as car dealers

Unique Value Proposition

Europe's largest online automotive marketplace offering a one-stop platform for buying, selling, financing, and learning about vehicles, with extensive inventory and online purchasing options

Technical Requirements

Not specified

Pricing Model

Sellers can list for free; detailed pricing not specified in provided content; financing, leasing, and paid features are implied but not described

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