autozeitung.de
Business Profile
Core Value Proposition
autozeitung.de provides auto news, automarken information and test reports for car enthusiasts.
Target Customer
Car enthusiasts and potential car buyers seeking up-to-date news, brand information, detailed test reports, buying guides, and video content.
Key Differentiator
Longstanding German automotive magazine (over 50 years) combined with a broad content mix and an option for an ad-free experience via autozeitung PUR.
Implementation Timeline
Not explicitly stated in content
Pain Points
- 1Users want reliable, up-to-date auto news, brand information, and testing data in one place.
- 2Free access includes advertising and tracking; users may seek an ad-free experience.
- 3Access across multiple formats (articles, tests, buying guides, videos) requires a cohesive platform and account.
Key Features
- 1Auto News, Automarken (brand information), and Testberichte (tests) content
- 2Ratgeber (buying guides) and various car-related topic sections (e.g., Camping Life, Elektroautos, Tuning, etc.)
- 3Video Fahrbericht im Video and other video content
- 4Alle Marken anzeigen / Markenverzeichnis (brand index) A–Z
- 5autozeitung PUR: optional paid subscription for near ad-free experience
- 6Newsletter signup and user account options (Registrieren/Anmelden)
Target Customer Industries
Competitive Advantages
- 1Established, long-standing automotive journalism brand (over 50 years in Germany)
- 2Comprehensive content mix including news, brand information, tests, and buying guides
- 3Optional PUR subscription reduces ads and tracking (2.99 EUR/month, monthly cancelable, credit card payments) and supports nearly ad-free experience
Key Benefits
Additional Product Information
Product Description
Auto News, Automarken und Testberichte – German automotive magazine/website offering news, brand information, tests, guides, and video content.
Target Market
German-speaking car buyers and enthusiasts seeking authoritative automotive content and testing information.
Unique Value Proposition
A long-standing automotive publication offering a wide range of content (news, brand info, tests, guides) with an optional ad-free experience through PUR.
Technical Requirements
Registration required for PUR; PUR payments via credit card (Visa, Mastercard); access on multiple devices with PUR
Pricing Model
PUR Abo costs 2.99 EUR per month, monthly cancellable; no advertising and limited tracking; standard payment via credit card
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