AV-TEST
Business Profile
Core Value Proposition
AV-TEST provides independent comparative tests and reviews of antivirus software and security software for Windows, macOS, and Android.
Target Customer
Home users and business users seeking credible, independent evaluations of security software.
Key Differentiator
Independent, publicly available test results and awards; broad coverage across Windows, macOS, Android; endurance tests (ATP); VPN and IoT testing; publications and news.
Implementation Timeline
Value is delivered through ongoing tests and published reports; results are updated as tests are conducted (current test pages, news).
Pain Points
- 1Need for unbiased, credible comparisons of security software
- 2Difficulty staying up-to-date with evolving threats and product performance
- 3Desire for publicly verifiable benchmarks and recognized awards
Key Features
- 1Independent tests of antivirus and security software
- 2Endurance tests (ATP) for long-term protection
- 3VPN tests
- 4IoT security testing (IoT/Smart Home, IP cameras, etc.)
- 5Publications, news, and awards (AV-TEST Awards 2024)
- 6Platforms and ecosystems coverage (Windows, macOS, Android) and IoT
Target Customer Industries
Client Results
- 1Independent test results for antivirus/security software
- 2Awards such as AV-TEST Awards 2024
Competitive Advantages
- 1Independent testing conducted by AV-TEST
- 2Publicly available results and reports
- 3Awards recognizing outstanding IT protection (e.g., AV-TEST Awards 2024)
- 4Broad platform and domain coverage (Windows, macOS, Android, IoT)
- 5Endurance/long-term protection testing (ATP)
Key Benefits
Additional Product Information
Product Description
Independent tests and reviews of antivirus and security software; includes Windows, macOS, Android tests, endurance and VPN tests, IoT testing, and regular publications.
Target Market
Home users and businesses seeking independent IT security testing and benchmarks
Unique Value Proposition
Independent, credible, comprehensive security testing with publicly available results, awards, and ongoing updates
Technical Requirements
Not specified; access via AV-TEST website
Pricing Model
Not disclosed
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