Awin
Business Profile
Core Value Proposition
Awin provides a global affiliate marketing platform connecting advertisers with publishers to grow their businesses through partnerships.
Target Customer
{"Advertisers (brands seeking to run affiliate programs)","Publishers (content creators, influencers, editors, technology partners, etc.)","Agencies (marketing and affiliate program management for clients)"}
Key Differentiator
Infinite partnerships, simply enabled. Awin emphasizes a vast network (over 1 million publishers) and a range of plans (Awin Access, Accelerate, Advanced) with both self-managed and managed options, plus global reach across multiple markets.
Implementation Timeline
Value can be realized quickly via a self-managed setup (Awin Access) with the first month free; integration options include plugins for Shopify, WooCommerce, and Adobe Commerce, plus an easy self-managed onboarding wizard. Pricing and plan upgrades/downgrades are handled through the platform.
Pain Points
- 1Difficulty discovering and connecting with suitable affiliate partners at scale
- 2Managing and automating affiliate marketing tasks and reporting
- 3Balancing cost with control—needing affordable entry (self-managed) or more hands-on support (managed plans) while seizing global opportunities
Key Features
- 1Plans and service packages: Awin Access, Awin Accelerate, Awin Advanced
- 2Access to over 1 million publishers and a diverse partner ecosystem (content creators, influencers, tech partners, etc.)
- 3Self-managed onboarding wizard and optional API automation; integrations with Shopify, WooCommerce, and Adobe Commerce (Magento)
- 4Publisher and advertiser resources, case studies, podcasts, and wa 100/ThinkTank events
- 5Global reach with presence in multiple markets and local partner discovery
Target Customer Industries
Decision Makers
- 1Head of Marketing ( Samsung )
Client Results
- 1Over 1 million active partners on the platform
- 2200 million sales generated in 2023
- 3$19 billion revenue generated last year
- 430,000 customers use the platform daily
Competitive Advantages
- 1Global reach across 17 markets and multiple regions
- 2Multiple pricing/plans to fit different needs (self-managed to fully managed)
- 3Robust tracking, reporting, and partner discovery capabilities
- 4Award-winning platform with testimonials and case studies
- 5Plug-ins and APIs for automation and seamless integration with popular ecommerce platforms
Key Benefits
Case Studies & Success Stories
Samsung testimonial
Michael Durey, Head of Marketing at Samsung, stated that working with Awin enabled enhanced customer experiences and allowed experimentation without upfront costs.
Additional Product Information
Product Description
Awin is a global affiliate marketing platform that connects advertisers with publishers and agencies to grow online businesses. It offers plans including Awin Access (self-managed), Awin Accelerate (automated), and Awin Advanced (data-driven), with integrations for Shopify, WooCommerce, and Magento, and a network of over 1 million publishers. Awin is part of Axel Springer Group.
Target Market
Brands/advertisers, publishers/content creators, and agencies seeking to run or scale affiliate/partner marketing programs globally.
Unique Value Proposition
Infinite partnerships, simply enabled.
Technical Requirements
Platform onboarding via self-managed wizard; API and automation options; integrations/plugins for Shopify, WooCommerce, and Adobe Commerce (Magento); advertising/partner tracking and reporting capabilities
Pricing Model
Awin Access: $0 joining fee, $49 per month after the first month; tracking fee of 3.5% of the transaction value; example given: 6% commission on a $100 sale results in $6 to the affiliate and $3.50 to Awin. If finance or telecoms with no transaction value, alternative rates apply. Awin Accelerate and Awin Advanced pricing available on request.
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