Axure RP

Business Profile

Core Value Proposition

Axure RP provides UX prototypes, specifications, and diagrams in one integrated tool.

Target Customer

UX designers, UX researchers, product managers, business analysts, and enterprise teams involved in design, prototyping, and handoff.

Key Differentiator

Unlimited interactive possibilities with event-driven triggers and conditions, data-driven interfaces, adaptive views, and a no-code prototyping workflow, plus built-in specs, notes, and developer handoff features.

Implementation Timeline

Value can be realized quickly once a team starts; includes a 30-day free trial to prototype and collaborate immediately (PC or Mac).

Pain Points

1Need to create realistic, functional prototypes without writing code
2Require integrated documentation, notes, and developer handoff alongside prototypes
3Need collaboration, feedback, and seamless handoff to development and project management tools

Key Features

1Unlimited interactions with event triggers, conditions, and variables
2Dynamic content capabilities, including forms, sortable grids, and dynamic interfaces
3Multi-state containers and adaptive views for desktop, tablet, and mobile on a single page
4Data-driven interfaces with repeater widgets for sortable tables and grids
5Notes, specifications, and automated redlines for developer handoff
6Collaboration and sharing via Axure Cloud with comments, Slack/Microsoft Teams integrations, and Jira/Confluence embeds
7Design tool integrations: copy/import from Figma, Adobe XD, and Sketch

Target Customer Industries

Decision Makers

1UX Designer
2UX Researcher
3UX Project Manager
4Managing Director, User Experience Lab
5Product Manager
6Business Analyst

Client Results

1Higher quality user feedback from more realistic prototypes
2Faster and more informed stakeholder feedback and sign-off
3Streamlined handoff to developers with automated redlines and CSS inspection
4Centralized collaboration and documentation alongside prototypes

Competitive Advantages

1All-in-one tool for prototyping, specifications, and diagrams
2No-code platform enabling unlimited interactivity and realistic UX
3Strong collaboration and feedback workflows (Axure Cloud, Slack/Teams, Jira/Confluence)
4Extensive integrations with Figma, Adobe XD, and Sketch for design import
5Enterprise-ready options with on-premises hosting, SSO, and established security certifications (SOC 2 Type II, ISO 27001)

Key Benefits

1Realistic, interactive prototypes without coding

2Integrated diagrams, notes, and developer handoff

3Efficient collaboration with stakeholders and teams

4Seamless handoff to development with CSS/assets support

5Wide design-tool ecosystem integrations and flexible deployment options

Case Studies & Success Stories

Empowering UX researchers to gather higher quality feedback

Case #1

A UX researcher reports that switching to Axure RP enables more realistic prototypes and yields higher quality user feedback, improving product design decisions.

Additional Product Information

Product Description

Axure RP is an all-in-one UX design tool that enables users to create realistic, functional prototypes, diagrams, and UX documentation without coding, with built-in collaboration and handoff capabilities.

Target Market

UX professionals and enterprise design teams (designers, researchers, product managers, business analysts) who need rapid prototyping, documentation, and developer handoff at scale.

Unique Value Proposition

Axure RP combines unlimited interactivity, no-code prototyping, and integrated specs/diagrams with strong collaboration, handoff, and enterprise-grade hosting/security options.

Technical Requirements

Windows or macOS for Axure RP; Axure Cloud supports browser and apps on Mac, PC, iOS, and Android; On-Prem or Cloud hosting for enterprise; Single Sign-On via SAML 2.0; SOC 2 Type II and ISO 27001 security certifications

Pricing Model

Free 30-day fully-functional trial for PC or Mac; subscription licensing options including Team Edition and Enterprise; Enterprise hosting options (on-prem/Cloud) with additional governance features

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