Axure RP
Business Profile
Core Value Proposition
Axure RP provides UX prototypes, specifications, and diagrams in one integrated tool.
Target Customer
UX designers, UX researchers, product managers, business analysts, and enterprise teams involved in design, prototyping, and handoff.
Key Differentiator
Unlimited interactive possibilities with event-driven triggers and conditions, data-driven interfaces, adaptive views, and a no-code prototyping workflow, plus built-in specs, notes, and developer handoff features.
Implementation Timeline
Value can be realized quickly once a team starts; includes a 30-day free trial to prototype and collaborate immediately (PC or Mac).
Pain Points
- 1Need to create realistic, functional prototypes without writing code
- 2Require integrated documentation, notes, and developer handoff alongside prototypes
- 3Need collaboration, feedback, and seamless handoff to development and project management tools
Key Features
- 1Unlimited interactions with event triggers, conditions, and variables
- 2Dynamic content capabilities, including forms, sortable grids, and dynamic interfaces
- 3Multi-state containers and adaptive views for desktop, tablet, and mobile on a single page
- 4Data-driven interfaces with repeater widgets for sortable tables and grids
- 5Notes, specifications, and automated redlines for developer handoff
- 6Collaboration and sharing via Axure Cloud with comments, Slack/Microsoft Teams integrations, and Jira/Confluence embeds
- 7Design tool integrations: copy/import from Figma, Adobe XD, and Sketch
Target Customer Industries
Decision Makers
- 1UX Designer
- 2UX Researcher
- 3UX Project Manager
- 4Managing Director, User Experience Lab
- 5Product Manager
- 6Business Analyst
Client Results
- 1Higher quality user feedback from more realistic prototypes
- 2Faster and more informed stakeholder feedback and sign-off
- 3Streamlined handoff to developers with automated redlines and CSS inspection
- 4Centralized collaboration and documentation alongside prototypes
Competitive Advantages
- 1All-in-one tool for prototyping, specifications, and diagrams
- 2No-code platform enabling unlimited interactivity and realistic UX
- 3Strong collaboration and feedback workflows (Axure Cloud, Slack/Teams, Jira/Confluence)
- 4Extensive integrations with Figma, Adobe XD, and Sketch for design import
- 5Enterprise-ready options with on-premises hosting, SSO, and established security certifications (SOC 2 Type II, ISO 27001)
Key Benefits
Case Studies & Success Stories
Empowering UX researchers to gather higher quality feedback
A UX researcher reports that switching to Axure RP enables more realistic prototypes and yields higher quality user feedback, improving product design decisions.
Additional Product Information
Product Description
Axure RP is an all-in-one UX design tool that enables users to create realistic, functional prototypes, diagrams, and UX documentation without coding, with built-in collaboration and handoff capabilities.
Target Market
UX professionals and enterprise design teams (designers, researchers, product managers, business analysts) who need rapid prototyping, documentation, and developer handoff at scale.
Unique Value Proposition
Axure RP combines unlimited interactivity, no-code prototyping, and integrated specs/diagrams with strong collaboration, handoff, and enterprise-grade hosting/security options.
Technical Requirements
Windows or macOS for Axure RP; Axure Cloud supports browser and apps on Mac, PC, iOS, and Android; On-Prem or Cloud hosting for enterprise; Single Sign-On via SAML 2.0; SOC 2 Type II and ISO 27001 security certifications
Pricing Model
Free 30-day fully-functional trial for PC or Mac; subscription licensing options including Team Edition and Enterprise; Enterprise hosting options (on-prem/Cloud) with additional governance features
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