Azazie Dresses (Wedding Dresses, Bridesmaid Dresses, and Formal/Occasion Dresses)
Business Profile
Core Value Proposition
Azazie Dresses (Wedding Dresses, Bridesmaid Dresses, and Formal/Occasion Dresses) provides made-to-order wedding and bridal party attire with customizable fits, colors, and sizes.
Target Customer
Brides, bridesmaids, mothers of the bride/groom, flower girls, junior bridesmaids, wedding guests, and anyone shopping for formal or special-occasion dresses.
Key Differentiator
Made-to-order production with fabric cut and hand-sewn upon order placement; size-inclusive, body-positive fashion; environmental impact reduction with no added cost to the customer.
Implementation Timeline
Not explicitly specified; products are made-to-order, implying a production timeline tied to order placement.
Pain Points
- 1Finding affordable, customizable wedding and bridal party dresses
- 2Ensuring a perfect fit across a wide range of sizes
- 3Managing sustainability and reducing waste in dress production
Key Features
- 1Dresses are made-to-order (fabric cut and hand-sewn upon order placement)
- 2Customization options for fit and color
- 3Home Try On (Free!)
- 4Swatches available
- 5Extensive color and silhouette options with sizes across categories (bridal party, wedding, formal, etc.)
Target Customer Industries
Competitive Advantages
- 1Affordable pricing with dresses starting at $69
- 2Made-to-order production reduces waste and environmental impact with no added cost
- 3Inclusive sizing and body-positive approach
- 4Free Home Try On to test fits at home
- 5Wide selection of colors, silhouettes, and dress types for the entire bridal party
Key Benefits
Additional Product Information
Product Description
Online retailer offering made-to-order wedding dresses, bridesmaid dresses, flower girl and junior bridesmaid attire, mother of the bride/groom dresses, wedding guest dresses, and other formalwear with customization options; emphasizes body-positive fashion and sustainable practices; provides Home Try On and swatches to support fit and selection.
Target Market
Individuals planning weddings and bridal parties, including brides, bridesmaids, mothers of the bride/groom, flower girls, junior bridesmaids, and wedding guests.
Unique Value Proposition
Made-to-order dresses with fabric cut and hand-sewn on order, enabling customization, inclusive sizing, and reduced environmental impact, paired with a broad color/silhouette catalog and a convenient home try-on option.
Technical Requirements
Not specified in content
Pricing Model
Pricing starts at $69 for dresses; individual styles have varying price points; no subscription or ongoing fees mentioned
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