B9
Business Profile
Core Value Proposition
[B9] provides content and media services focusing on creativity, marketing, media, and digital culture, including news, in-depth analyses, podcasts, and multiplatform content, plus brand partnerships.
Target Customer
Readers/listeners interested in creativity, innovation, and culture digital; brands/marketing teams seeking content partnerships and campaigns.
Key Differentiator
Multiplatform content network at the intersection of technology and creativity; large podcast network with 20 shows and millions of readers/listeners; integrated brand partnerships into cultural conversations.
Implementation Timeline
Not specified in the content.
Pain Points
- 1Need for timely, in-depth coverage at the intersection of technology and creativity.
- 2Fragmented media landscape requiring credible analyses across marketing, media, and culture.
- 3Desire for authentic branded content that engages audiences within broader cultural conversations.
Key Features
- 1News coverage and in-depth analyses on marketing, media, and digital culture.
- 2Network of podcasts (20 shows) including Braincast, Mamilos, Cinemático, Naruhodo!, etc.
- 3Original multiplatform content (site, podcasts, and additional media).
- 4Brand partnership opportunities and case studies via negócios.b9.com.br.
- 5Newsletter sign-up and community features.
Target Customer Industries
Decision Makers
- 1Founder and Publisher
- 2VP of Strategy
- 3Gerente de Marketing de Produtos (Product Marketing Manager)
- 4Planner, Contadora de Histórias (Juliana Wallauer)
Client Results
- 1Over 2 million readers and 4 million listeners monthly across their podcast network.
- 2Network of 20 different shows in activity.
Competitive Advantages
- 1Extensive multiplatform reach through a large podcast network and digital content.
- 2Strong focus on creativity and technology driving culture.
- 3Proven partnerships with major brands (Adidas, Natura, Roche, Johnson & Johnson, Bradesco, L’Oréal Paris, Americanas Marketplace, Medley, Sempre Livre).
- 4Experience in integrating brands into narrative-driven content (case studies).
Key Benefits
Case Studies & Success Stories
Dor & Glória – Adidas
Minissérie criada em parceria entre Mamilos e Adidas explorando trajetórias de atletas.
95% – Roche
Audio-ficção em 4 episódios criada pelo Mamilos em parceria com o Movimento Vem Falar de Vida, encabeçado pela Roche.
Algoritmo G – Natura
Minissérie apresentada por Natura sobre questões de mulheres na tecnologia.
Crônicas de Um Cuidado – Johnson & Johnson
Microssérie em 3 capítulos sobre cuidado em diferentes fases da vida, em parceria com Johnson & Johnson.
Empreendedorismo sem Maquiagem – Americanas Marketplace
Minissérie sobre empreendedorismo feminino com participação de Ana Fontes, da RME, com depoimentos de mulheres; comunicação com Americanas Marketplace.
Alegria Alegria, Agora e Amanhã – Bradesco
Expedição em cinco episódios explorando festas populares brasileiras em parceria com Bradesco.
O que elas querem? – L’Oréal Paris
Série refletindo sobre igualdade de gênero, em parceria com L’Oréal Paris.
Travessia – Medley
Especial discutindo 5 transtornos mentais comuns entre mulheres, em parceria com Medley/ Conta Mana.
Nosso Sangue – Sempre Livre
Série documental em 4 episódios sobre menstruação, criada pelo Mamilos com apoio da Sempre Livre.
Additional Product Information
Product Description
Brazilian content and media company offering news, analyses, original podcasts, and multiplatform content; provides branded content partnerships and campaigns.
Target Market
Consumers seeking credibility in creativity, technology, and culture; brands/advertisers seeking content-led campaigns and partnerships.
Unique Value Proposition
A multi-format, editorially-driven platform at the intersection of technology and creativity with an established network of podcasts and brands integrated into cultural conversations.
Technical Requirements
The site uses cookies and Google Analytics; GDPR cookie settings available; cookie consent prompt present on pages.
Pricing Model
Pricing/not disclosed in content; there is a subscription option (Assine) for newsletters and access to community features, but no pricing is listed.
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