Ballpark Digest
Business Profile
Core Value Proposition
Ballpark Digest provides/delivers Ballpark Digest, a publication that chronicles the business and culture of baseball and ballparks (MLB, MiLB, college, independent and summer-collegiate) with news, features, and park visits.
Target Customer
Baseball industry professionals and enthusiasts, including teams/leagues (MLB, MiLB, college), ballparks/venues, sponsors/advertisers, and readers interested in the business and culture of baseball and ballparks.
Key Differentiator
Broad, cross-level coverage of baseball and ballparks (MLB, MiLB, college, independent, and summer-collegiate) with a mix of news, features, and on-site park visits, plus future/endangered ballpark coverage and podcasts from a long-standing publishing group.
Implementation Timeline
Not explicitly specified; advertising packages and media kit are available upon request; content updates and real-time notifications are provided via newsletter system
Pain Points
- 1Need for timely, industry-specific news and analysis about baseball business and ballparks
- 2Desire for a single resource that covers multiple levels of baseball (MLB to summer collegiate) and park-related topics
- 3Opportunity for advertisers to reach a wide, baseball-focused audience through integrated marketing (ads, sponsored stories, newsletters)
Key Features
- 1News and features across Major League, Minor League, college, independent, and summer-collegiate baseball
- 2At the ballpark content and park visits
- 3Future Ballparks and Endangered Ballparks coverage
- 4Podcasts and attendance-related content
- 5Newsletter and real-time updates via email subscriptions
Target Customer Industries
Decision Makers
- 1Editor / Publisher
- 2Sales/Advertising Professional
- 3Marketing Manager (inferred from advertising offerings)
- 4Sponsorship/Brand Manager (inferred from marketing plans)
Client Results
- 1Access to a centralized source of baseball business news and park-related content
- 2Potential advertising reach to 200,000–340,000 visitors per month (site traffic reference)
- 3Real-time updates and newsletters to stay informed on industry developments
Competitive Advantages
- 1Niche focus on the business and culture of baseball and ballparks across multiple levels
- 2Longstanding publisher with established audience (August Publications, since 2002)
- 3Integrated marketing capabilities (ads, email sponsorships, sponsored stories) and direct access to a baseball-focused readership
- 4Wide scope including MLB, MiLB, college, independent, and summer-collegiate markets
Key Benefits
Additional Product Information
Product Description
A publication covering the business and culture of baseball and ballparks, featuring news, features, park visits, and insights across MLB, MiLB, college, independent, and summer-collegiate baseball.
Target Market
Baseball teams/leagues/venues, sponsors/advertisers, media partners, and readers interested in baseball industry trends and ballpark developments.
Unique Value Proposition
Comprehensive, cross-level coverage of baseball and ballparks with integrated advertising options and real-time updates, backed by a long-standing publishing company.
Technical Requirements
Newsletter management via Constant Contact; site uses standard web analytics/logging (IP addresses logged via WP Engine). Content is delivered via a WordPress-based site with regular publishing.
Pricing Model
Pricing not published; advertising packages and pricing available via a media kit upon request (sales team contact).
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