Barcodes Powered by GS1 Standards
Business Profile
Core Value Proposition
Barcodes Powered by GS1 Standards provides authentic barcodes powered by GS1 to uniquely identify brands and products across e-commerce and global supply chains.
Target Customer
Small businesses and brand owners, product manufacturers, retailers, and organizations looking to sell online and manage product data using GS1 standards.
Key Differentiator
GS1 Standards are widely used across the global supply chain, offering a common digital language for trusted data, with tools and services (Data Hub, GTIN/GLN management) that support barcodes, locations, and 2D barcode transitions.
Implementation Timeline
Not specified in the provided content
Pain Points
- 1Lack of a unique global product and location identity (UPC/GTIN/GLN) to facilitate discovery, traceability, and fulfillment.
- 2Uncertainty about how many barcodes are needed and how to manage growing product lines.
- 3Difficulty ensuring consistent, trusted product data across channels and supply chain partners (data quality, integration with marketplaces).
Key Features
- 1Creation and management of UPC/GTIN and GLN identifiers
- 2Access to GS1 US Data Hub and related tools (Barcode Estimator, Check Digit Calculator, EPC Encoder/Decoder, GTIN Management Standard Decision Tool)
- 3Pricing options for barcodes and prefixes (e.g., Get Several UPC Barcodes, Get a Single UPC Barcode, Get a Global Location Number, Get a GS1 Company Prefix)
- 4Support for 2D barcode transition and educational resources (Free Workshop: The Road to 2D Barcodes)
- 5Industry and partner ecosystem resources (Industry by Industry insights, GS1 US Solution Partners)
Target Customer Industries
Client Results
- 1Improved product and location tracing and identification across the supply chain
- 2Ability to sell products both online and offline with standardized barcodes
- 3Trusted, standardized product data enabling smoother marketplace onboarding and data quality
- 4Scalability for growing product lines through GS1 prefixes and GTIN/GLN management
Competitive Advantages
- 1GS1 standards are described as the most widely used in global supply chains and trusted by over two million companies
- 2Comprehensive toolkit and data services (Data Hub, GTIN/GLN management, data quality tools)
- 3Support for transitioning to 2D barcodes and ongoing education (workshops, GS1 US University, resources)
- 4Global identifiers for products and locations (GTIN and GLN) enable cross-border and multi-channel use
Key Benefits
Additional Product Information
Product Description
Authentic barcodes powered by GS1 uniquely identify your brand and products in e-commerce and across global supply chains, backed by GS1’s widely adopted standards.
Target Market
Small businesses and brands needing barcodes, GTINs, and GLNs to sell and manage product data across marketplaces and physical channels
Unique Value Proposition
GS1 provides globally adopted barcodes and data standards plus a suite of tools and partner networks to ensure unique product and location identification and trusted master data across the supply chain.
Technical Requirements
Requires GS1 identifiers (GTIN/UPC, GLN) and access to GS1 US Data Hub; familiarity with GS1 Prefix/Company Prefix for prefix management
Pricing Model
Pricing examples: Get Several UPC Barcodes Starting at $250 (annual renewal noted); Get a Single UPC Barcode $30 Each; Get a Global Location Number $30 Each; Get a GS1 Company Prefix (pricing described as included benefits and an annual renewal)
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