Barion Smart Gateway

Business Profile

Core Value Proposition

Barion Smart Gateway provides a data-driven payment solution with low fees, integrated analytics, and cross-border capabilities to help merchants grow.

Target Customer

Merchants, marketplace operators, ecommerce platforms, and developers seeking payment processing, analytics, and targeted advertising capabilities.

Key Differentiator

Combines payment processing with built-in analytics tools (Barion Pixel, Barion Metrics) and marketing capabilities (Barion Targets) in a hosted gateway, with multi-language and multi-currency support, easy integration and transparent pricing.

Implementation Timeline

Live quickly: minutes to run with hosted checkout; full integration typically within days.

Pain Points

1High or opaque merchant fees and the desire for low, transparent pricing.
2Complex, multi-country payment integration across platforms and channels.
3Limited access to actionable analytics and marketing insights to improve conversions.

Key Features

1Barion Smart Gateway payments with multiple payment methods (cards, Barion Wallet, Google Pay, Apple Pay, local methods)
2Flexible payment flows (hosted gateway, mobile gateway, payment links, third-party integrations)
3Localization and currencies (8 languages, multiple currencies)
4Fraud and risk management (Barion Pixel, Barion Fraud Buster, SCA)
5Analytics and marketing tools (Barion Metrics, Barion Targets)

Target Customer Industries

Client Results

1Low transaction costs, advertised as 0.99% or less with no hidden costs
2Increased conversions through fraud prevention and SCA exemptions
3Faster time-to-value with quick setup via hosted gateway and plugins

Competitive Advantages

1Transparent, low fees with no hidden costs
2Comprehensive payment method coverage including local options
3Built-in analytics and marketing tools for data-driven decisions
4Strong security posture and fraud protection (SCA, Fraud Buster)
5Extensive developer tooling and ready-to-use plugins and libraries

Key Benefits

1Low fees and transparent pricing

2Integrated analytics and advertising capabilities

3Wide payment method support including wallets and local methods

4Easy integration with hosted gateway, plugins, and APIs

5Fraud protection and risk scoring to increase conversions

Additional Product Information

Product Description

A data-driven payment solution that provides low fees, multiple payment methods, and integrated analytics to help merchants grow. It includes Barion Pixel for data collection, Barion Metrics for insights, Barion Targets for advertising, and Barion Bridge for platform payments.

Target Market

Merchants, marketplaces, and apps in Europe that operate ecommerce, retail, or online services and need payments, analytics, and cross-border capabilities.

Unique Value Proposition

Barion Smart Gateway uniquely combines payments with analytics and marketing tools within a single hosted gateway, offering low, transparent pricing, global reach, and strong developer support.

Technical Requirements

Hosted gateway reduces PCI scope; API and libraries available for PHP, .NET, iOS, Android; plugins for Shopify, WooCommerce, Magento; 8 languages; multi-currency support.

Pricing Model

Pricing described as 0.99% or less for Barion Smart Gateway; quotes available; emphasis on no hidden fees.

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