Battle.net
Business Profile
Core Value Proposition
Battle.net provides a centralized platform to buy digital games, in-game items, balance and more for Blizzard and Activision titles
Target Customer
Gamers and fans of Blizzard and Activision titles who want to purchase and manage digital games and in-game content
Key Differentiator
The official Blizzard/Activision digital storefront and platform, offering direct access to Blizzard and Activision titles in one place
Implementation Timeline
Value and access are immediate upon purchase; setup is instantaneous since it is a digital storefront
Pain Points
- 1Fragmented purchasing experiences across multiple platforms for Blizzard/Activision titles
- 2Difficulty managing game purchases and in-game items from a single source
- 3Need for a single account/balance to access Blizzard/Activision content
Key Features
- 1Digital game purchases
- 2In-game item purchases
- 3Account balance management
- 4Official platform for Blizzard and Activision titles
- 5Game downloads and updates
Target Customer Industries
Client Results
- 1Streamlined purchasing and balance management for Blizzard/Activision titles
- 2Centralized access to games and in-game content
- 3Faster, more convenient user experience for acquiring digital assets
Competitive Advantages
- 1Official integration with Blizzard/Activision accounts
- 2One-stop shop for games, items, and balance
- 3Direct delivery of digital content with centralized library
Key Benefits
Additional Product Information
Product Description
Battle.net is a digital distribution platform and storefront that enables users to buy Blizzard and Activision digital games, in-game items, balances, and more
Target Market
Gamers and fans of Blizzard and Activision titles seeking convenient access to digital games and in-game content
Unique Value Proposition
Official Blizzard/Activision platform offering unified access to games, items, and balance in one place
Technical Requirements
Not specified
Pricing Model
Not disclosed
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