BayCare

Business Profile

Core Value Proposition

BayCare provides comprehensive healthcare services across 16 hospitals and hundreds of outpatient locations in the Tampa Bay and Central Florida region, including primary care, specialty care, imaging, labs, telehealth, and more.

Target Customer

Patients and families in Tampa Bay and Central Florida seeking hospital and outpatient care; BayCare Plus Medicare Advantage members; employers seeking employee health coverage; healthcare professionals and students (through residency programs).

Key Differentiator

Not-for-profit system with academic medicine and a large integrated network (hospitals, ambulatory centers, and BayCare Medical Group) plus bundled BayCare Plus Medicare Advantage plans and extensive wellness resources.

Implementation Timeline

Not specified

Pain Points

1Understanding and managing healthcare costs (price transparency and cost estimator).
2Maintaining in-network access amid insurer negotiations (Keep BayCare / Florida Blue agreement).
3Finding a primary care physician or appropriate specialist and scheduling care quickly (Find a Doctor, Telehealth, scheduling features).

Key Features

1Network of 16 hospitals and hundreds of outpatient locations.
2BayCare Plus Medicare Advantage plans bundling hospital, medical, and prescription drug benefits.
3Online price transparency tools, including a cost estimator.
4BayCare Patient Portal (myBayCare) for online medical records and communication.
5Telehealth, urgent care, imaging, labs, and wellness resources.
6BayCare Mobile App and additional online resources for scheduling and information.

Target Customer Industries

Decision Makers

1Chief Compliance & Privacy Officer

Client Results

1Not specified

Competitive Advantages

1Not-for-profit, community-focused health system with a large, integrated network across 16 hospitals and hundreds of locations.
2Academic medicine framework with a growing graduate medical education program.
3Partnerships with insurers (e.g., Florida Blue) and bundled BayCare Plus Medicare Advantage plans.
4Price transparency tools and a patient portal to simplify access and billing.
5Recognized as a Fortune Best Workplace in Health Care (2025).

Key Benefits

1Extensive network of hospitals and outpatient centers near home

2Integrated care across primary, specialty, and hospital services

3Transparent pricing and cost estimation tools

4Patient portal for easy access to records and communication

5Telehealth, imaging, labs, and wellness resources

Additional Product Information

Product Description

BayCare is a not-for-profit health care system serving the Tampa Bay and central Florida regions, offering a comprehensive network of hospitals, outpatient centers, and physician groups, along with educational programs and integrated insurance options.

Target Market

Residents of the Tampa Bay and Central Florida regions seeking hospital and outpatient care, BayCare Plus members, and employers seeking employee health coverage.

Unique Value Proposition

A large, not-for-profit, academically connected health system with extensive hospital and outpatient networks, integrated BayCare Plus plans, and pricing transparency tools to simplify care access.

Technical Requirements

Not specified

Pricing Model

Not specified; BayCare Plus plans bundle hospital, medical, and prescription drug benefits into one plan

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