Baycrest
Business Profile
Core Value Proposition
Baycrest provides a continuum of geriatric care (independent living, assisted living, long-term care and post-acute hospital) on a single campus, complemented by leading research and education in brain health and aging.
Target Customer
{"Older adults and their families seeking geriatric care","Healthcare professionals and clinicians","Researchers and students","Caregivers and community members"}
Key Differentiator
Integrated campus model that combines clinical care, long-term care, hospital services, and on-site research and education with a specialized focus on brain health and aging (including Rotman Research Institute and Baycrest Innovation Office) on one campus.
Implementation Timeline
Not specified in content; value is described as ongoing access to integrated care and programs on a single campus.
Pain Points
- 1Fragmented or multi-site care for older adults lacking a seamless continuum of services
- 2Need for dementia/brain health-focused care and research-informed practices
- 3Limited access to integrated education, training, and caregiver support within a single organization
Key Features
- 1On-campus continuum of care from independent living to post-acute hospital care
- 2On-site research and education institutions (Rotman Research Institute; Baycrest Innovation Office; Baycrest Academy for Research and Education)
- 3Comprehensive clinical services across multiple disciplines (e.g., audiology, memory clinics, psychiatry, rehabilitation, etc.)
- 4Education, training, and resources for patients, families, and professionals (Baycrest Academy, CLRI, E-learning, caregiver tools)
- 5Community and caregiver support programs, in-home services, and cultural/spiritual care
Target Customer Industries
Decision Makers
- 1President and Chief Executive Officer
- 2Vice President Finance & CFO
- 3Chief Privacy Officer
- 4Vice-President, Human Resources & Chief Human Resources Officer
Client Results
- 1Approximately 1,200 people are served daily across Baycrest’s programs and services
Competitive Advantages
- 1Unique integrated campus offering a full continuum of geriatric care on one site
- 2Strong emphasis on brain health and aging with dedicated research and innovation resources
- 3Access to multidisciplinary clinical care, research, and education in a single ecosystem
- 4Established research infrastructure (Rotman Research Institute) and innovation/education programs
- 5Holistic support including caregiver resources, culture and spiritual care, and extensive patient/family education
Key Benefits
Additional Product Information
Product Description
An academic health sciences centre providing geriatric care across independent living to post-acute hospital, with integrated research and education focused on aging and brain health.
Target Market
Older adults requiring geriatric care and their families, healthcare professionals, researchers, students, and caregivers.
Unique Value Proposition
Integrated, campus-based ecosystem that blends clinical care, long-term care, hospital services, and on-site research and education focused on brain health and aging.
Technical Requirements
Not specified
Pricing Model
Not specified
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