Be Internet Awesome

Business Profile

Core Value Proposition

Be Internet Awesome provides, delivers, and helps families and educators teach kids online safety and responsible internet use through a free web-based game (Interland), an educator curriculum, and family resources.

Target Customer

Families, Educators (teachers, curriculum coordinators, school admins), and Kids/Students (Internauts).

Key Differentiator

Comprehensive, free, standards-aligned program that combines interactive gaming (Interland and Roblox), an ISTE-aligned curriculum, family resources, and partnerships with safety organizations; includes a Roblox world and AI literacy guide for expanded learning.

Implementation Timeline

Resources are downloadable and available for immediate use; Interland and Roblox-based experiences provide near-immediate engagement opportunities without requiring paid access. Many materials are free for everyone and designed to be ready-to-teach.

Pain Points

1Lack of online safety and digital citizenship literacy for kids
2Difficulty recognizing fake/phishing content and protecting personal information
3Bullying and negative online behavior, plus the need for reporting and supportive actions

Key Features

1Interland: a free web-based game teaching digital safety and citizenship
2Be Internet Awesome Curriculum: lesson plans aligned with ISTE standards, activities, and worksheets
3AI Literacy Guide for educators (grades 2-8) to teach foundational AI concepts
4Be Internet Awesome World on Roblox (immersive learning via Roblox) and Interland on Google Classroom integration
5Be Internet Awesome Pledge and family/teacher resources (Family Guide, tips, posters, certificates/badges)
6Partnerships and expert input from safety organizations (Internet Keep Safe Coalition, ConnectSafely, Family Online Safety Institute)
7Resources for educators and families: slides, printable activities, papercraft, coloring book, and teacher training materials

Target Customer Industries

Decision Makers

1Educator
2Teacher
3School Administrator
4G Suite Administrator
5Curriculum Coordinator
6Parent

Client Results

1Increased awareness of online safety and responsible digital citizenship among children
2Improved understanding of privacy, password security, and safe online practices
3Enhanced ability to recognize and report online risks and bullying
4Certification/badge system and pledge to reinforce learning outcomes

Competitive Advantages

1Free resources and curriculum accessible to everyone
2 ISTE Alignment and evidence-based materials
3Cross-platform accessibility (web, Roblox, Google Classroom, Chromebooks)
4Official partnerships with safety-focused organizations
5Roblox integration for an extended, engaging learning experience

Key Benefits

1Foundational online safety education for kids

2Structured, ready-to-use resources for teachers

3Practical guidance for families to practice safe online habits at home

4Engaging, game-based learning to reinforce key concepts

Additional Product Information

Product Description

A Google program that combines Interland, an educational curriculum, and family resources to teach kids online safety, digital citizenship, and responsible internet behavior; includes Roblox experiences and classroom-ready materials.

Target Market

K-12 students, educators in schools and classrooms, and families with children

Unique Value Proposition

A free, end-to-end online safety program that integrates interactive gaming, standards-aligned curriculum, and family resources, supported by safety-focused partners and expanded via Roblox and AI literacy materials.

Technical Requirements

Internet access; access to Interland (web) and Roblox (Be Internet Awesome World); Chromebook/Google Workspace integration for educators; downloadable curriculum and Google Slides/Deployed resources; some resources do not require login

Pricing Model

Free for everyone; resources and curriculum are downloadable at no cost

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