Be Internet Awesome
Business Profile
Core Value Proposition
Be Internet Awesome provides, delivers, and helps families and educators teach kids online safety and responsible internet use through a free web-based game (Interland), an educator curriculum, and family resources.
Target Customer
Families, Educators (teachers, curriculum coordinators, school admins), and Kids/Students (Internauts).
Key Differentiator
Comprehensive, free, standards-aligned program that combines interactive gaming (Interland and Roblox), an ISTE-aligned curriculum, family resources, and partnerships with safety organizations; includes a Roblox world and AI literacy guide for expanded learning.
Implementation Timeline
Resources are downloadable and available for immediate use; Interland and Roblox-based experiences provide near-immediate engagement opportunities without requiring paid access. Many materials are free for everyone and designed to be ready-to-teach.
Pain Points
- 1Lack of online safety and digital citizenship literacy for kids
- 2Difficulty recognizing fake/phishing content and protecting personal information
- 3Bullying and negative online behavior, plus the need for reporting and supportive actions
Key Features
- 1Interland: a free web-based game teaching digital safety and citizenship
- 2Be Internet Awesome Curriculum: lesson plans aligned with ISTE standards, activities, and worksheets
- 3AI Literacy Guide for educators (grades 2-8) to teach foundational AI concepts
- 4Be Internet Awesome World on Roblox (immersive learning via Roblox) and Interland on Google Classroom integration
- 5Be Internet Awesome Pledge and family/teacher resources (Family Guide, tips, posters, certificates/badges)
- 6Partnerships and expert input from safety organizations (Internet Keep Safe Coalition, ConnectSafely, Family Online Safety Institute)
- 7Resources for educators and families: slides, printable activities, papercraft, coloring book, and teacher training materials
Target Customer Industries
Decision Makers
- 1Educator
- 2Teacher
- 3School Administrator
- 4G Suite Administrator
- 5Curriculum Coordinator
- 6Parent
Client Results
- 1Increased awareness of online safety and responsible digital citizenship among children
- 2Improved understanding of privacy, password security, and safe online practices
- 3Enhanced ability to recognize and report online risks and bullying
- 4Certification/badge system and pledge to reinforce learning outcomes
Competitive Advantages
- 1Free resources and curriculum accessible to everyone
- 2 ISTE Alignment and evidence-based materials
- 3Cross-platform accessibility (web, Roblox, Google Classroom, Chromebooks)
- 4Official partnerships with safety-focused organizations
- 5Roblox integration for an extended, engaging learning experience
Key Benefits
Additional Product Information
Product Description
A Google program that combines Interland, an educational curriculum, and family resources to teach kids online safety, digital citizenship, and responsible internet behavior; includes Roblox experiences and classroom-ready materials.
Target Market
K-12 students, educators in schools and classrooms, and families with children
Unique Value Proposition
A free, end-to-end online safety program that integrates interactive gaming, standards-aligned curriculum, and family resources, supported by safety-focused partners and expanded via Roblox and AI literacy materials.
Technical Requirements
Internet access; access to Interland (web) and Roblox (Be Internet Awesome World); Chromebook/Google Workspace integration for educators; downloadable curriculum and Google Slides/Deployed resources; some resources do not require login
Pricing Model
Free for everyone; resources and curriculum are downloadable at no cost
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