Benedict Evans Newsletter
Business Profile
Core Value Proposition
"Benedict Evans Newsletter" provides weekly insights and analysis on technology trends.
Target Customer
Technology professionals, analysts, investors, and executives seeking context and interpretation about technology trends; readers concentrated in technology, media, and finance sectors.
Key Differentiator
Independent analysis with a global and historical perspective, delivered weekly, plus a Premium edition with a complete archive of past issues (600+).
Implementation Timeline
Value begins immediately upon subscription; cadence is weekly, with the Premium edition offering ongoing archive access.
Pain Points
- 1Overwhelming noise in tech coverage makes it hard to discern what matters
- 2Unclear metrics and interpretations around platform shifts and GenAI adoption
- 3Desire for curated, long-form analysis rather than daily hot-takes
Key Features
- 1Weekly newsletter covering tech trends and context
- 2Premium edition with exclusive column and complete archive (600+ issues)
- 3Benedict Evans Essays and Presentations as complementary content
- 4Sponsorship opportunities reaching a large tech/media/finance audience
Target Customer Industries
Decision Makers
- 1Head of Microsoft Windows
- 2Partner at Andreessen Horowitz
Client Results
- 1Audience size: close to 200,000 weekly readers
- 2Premium edition provides access to the complete archive of over 600 issues
- 3Sponsorship materials cite a 50% open rate
Competitive Advantages
- 1Independent, long-horizon analysis with global and historical context
- 2Large, engaged audience and extensive past-issues archive
- 3Clear tiered pricing (Free and Premium) and sponsorship opportunities
- 4Consistent, recurring deliverable (weekly newsletter) rather than ad-hoc content
Key Benefits
Case Studies & Success Stories
Industry endorsements for Benedict Evans Newsletter
Testimonials from Om Malik, Steven Sinofsky, and Bruce Sterling praising the newsletter's independence, long-term context, and reach.
Additional Product Information
Product Description
A weekly email newsletter delivering analysis and context on technology trends, with essays and presentations; Premium edition provides exclusive content and access to a large archive of past issues.
Target Market
Tech professionals, investors, media and finance professionals seeking long-run tech context and analysis.
Unique Value Proposition
Independent, long-horizon analysis of technology trends delivered weekly, with access to a substantial premium archive and endorsements from industry leaders.
Technical Requirements
Email address required for subscription via on-site sign-up form
Pricing Model
Premium edition available for $100/year; Free edition available
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