Benedict Evans Newsletter

Business Profile

Core Value Proposition

"Benedict Evans Newsletter" provides weekly insights and analysis on technology trends.

Target Customer

Technology professionals, analysts, investors, and executives seeking context and interpretation about technology trends; readers concentrated in technology, media, and finance sectors.

Key Differentiator

Independent analysis with a global and historical perspective, delivered weekly, plus a Premium edition with a complete archive of past issues (600+).

Implementation Timeline

Value begins immediately upon subscription; cadence is weekly, with the Premium edition offering ongoing archive access.

Pain Points

1Overwhelming noise in tech coverage makes it hard to discern what matters
2Unclear metrics and interpretations around platform shifts and GenAI adoption
3Desire for curated, long-form analysis rather than daily hot-takes

Key Features

1Weekly newsletter covering tech trends and context
2Premium edition with exclusive column and complete archive (600+ issues)
3Benedict Evans Essays and Presentations as complementary content
4Sponsorship opportunities reaching a large tech/media/finance audience

Target Customer Industries

Decision Makers

1Head of Microsoft Windows
2Partner at Andreessen Horowitz

Client Results

1Audience size: close to 200,000 weekly readers
2Premium edition provides access to the complete archive of over 600 issues
3Sponsorship materials cite a 50% open rate

Competitive Advantages

1Independent, long-horizon analysis with global and historical context
2Large, engaged audience and extensive past-issues archive
3Clear tiered pricing (Free and Premium) and sponsorship opportunities
4Consistent, recurring deliverable (weekly newsletter) rather than ad-hoc content

Key Benefits

1Curated weekly insights that cut through noise

2Long-term context and global perspective

3Access to a large archive of past issues (Premium)

4Sponsorship opportunities reaching a tech/media/finance audience

Case Studies & Success Stories

Industry endorsements for Benedict Evans Newsletter

Case #1

Testimonials from Om Malik, Steven Sinofsky, and Bruce Sterling praising the newsletter's independence, long-term context, and reach.

Additional Product Information

Product Description

A weekly email newsletter delivering analysis and context on technology trends, with essays and presentations; Premium edition provides exclusive content and access to a large archive of past issues.

Target Market

Tech professionals, investors, media and finance professionals seeking long-run tech context and analysis.

Unique Value Proposition

Independent, long-horizon analysis of technology trends delivered weekly, with access to a substantial premium archive and endorsements from industry leaders.

Technical Requirements

Email address required for subscription via on-site sign-up form

Pricing Model

Premium edition available for $100/year; Free edition available

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