Benesse Art Site Naoshima

Business Profile

Core Value Proposition

Benesse Art Site Naoshima provides an integrated, island-wide art experience across Naoshima, Teshima, and Inujima, combining world-class museums, architecture, and immersive programs operated by Benesse Holdings and the Fukutake Foundation.

Target Customer

{"For Visitors to the Islands (domestic and international tourists)","Travel agencies and tour operators (group bookings)","Interpreters / Certified tour guides (通訳案内士)"}

Key Differentiator

Multi-island, corporate-foundation collaboration creating a cohesive art ecosystem with interlinked museums, houses, and educational programs, plus ongoing passes and cross-museum benefits.

Implementation Timeline

Online tickets for all art facilities launched on Oct 1, 2024. Some venues require time-slotted reservations (e.g., 地中美術館, 豊島美術館, Ring of Fire 夜の部, etc.).

Pain Points

1Crowding and long wait times at art facilities
2Coordination of access to popular facilities across three islands
3Limited pre-planned guided or educational experiences for visitors

Key Features

1Online ticketing system implemented across all art facilities (from Oct 1, 2024)
2Extensive list of facilities and experiences across Naoshima, Teshima, and Inujima (e.g., 地中美術館, 地中美術館, 豊島美術館, 犬島精錬所美術館, 家プロジェクト, ANDO MUSEUM, Ring of Fire, etc.)
3Pricing options: online vs on-site purchases; discounts or free entry for certain groups (e.g., under 15, Benesse House guests in some venues)
4Passport and annual pass programs (Museum Link Pass, annual passports for 地中美術館, 李禹煥美術館, 豊島美術館)
5Educational programs and experiences (体験・研修, 鑑賞ツアー, 直島コメづくりプロジェクト)

Target Customer Industries

Decision Makers

1Interpreters/Certified Tour Guides (通訳案内士)

Client Results

1Reduced crowding and wait times through online ticketing
2Optimized viewing environment across facilities
3Structured access with time-slotted reservations for certain venues

Competitive Advantages

1Comprehensive, cross-island access to a curated art ecosystem
2Flexible pricing, online booking convenience, and various passes
3Early access and reservations reduce risk of sold-out tickets

Key Benefits

1Online ticketing reduces crowding and wait times

2Diverse art facilities and experiences across three islands

3Pass systems (Museum Link Pass, annual passports) and cross-museum discounts

4Educational programs and guided experiences

Additional Product Information

Product Description

A collective art initiative by Benesse Holdings and the Fukutake Foundation featuring museums, art installations, architecture, hospitality, and education programs across Naoshima, Teshima, and Inujima.

Target Market

{"Domestic and international visitors to Naoshima, Teshima, and Inujima","Travel agencies, tour operators, and group organizers","Educational and cultural organizations seeking learning programs"}

Unique Value Proposition

An island-scale art ecosystem that blends world-renowned museums, architect-designed sites, guest accommodations, and learning experiences under a single management umbrella, with online ticketing and cross-facility access across three islands.

Technical Requirements

Online ticket purchases; My Page for ticket confirmations/cancellations; some facilities require time-slotted reservations; group bookings require advance coordination; interpreter guides may receive entry benefits in certain cases.

Pricing Model

Prices vary by facility and whether online or at the window. Examples include: 地中美術館 Weekdays Online 2,500 yen / Window 2,800 yen; Weekends Online 2,700 yen / Window 3,000 yen. Benesse House Museum Online 1,300 yen / Window 1,500 yen (15歳以下無料; Benesse House guests free). Sugimoto Gallery Time Corridor Online 1,500 yen / Window 1,600 yen (15歳以下無料; Benesse House guests free). Ring of Fire Lunar night Online 1,800 yen / Window 2,000 yen (15歳以下有料). The Naoshima Plan is free. 豊島美術館 Online 1,800 yen / Window 2,000 yen with timed slots. 心臓音のアーカイブ Online 600 yen / Window 700 yen. 豊島横尾館 Online 600 yen / Window 700 yen. 針工場 Online 520 yen / Window 520 yen. 直島銭湯 I♥湯 660 yen (15歳以下310 yen; 直島島民320 yen). 犬島精錬所美術館・犬島「家プロジェクト」 Online 2,100 yen / Window 2,300 yen (15歳以下無料; 団体・ガイド対応は予約要). The Naoshima Plan「水」 is free.

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