Better Health Channel
Business Profile
Core Value Proposition
Better Health Channel provides health and medical information to improve the health and wellbeing of Victorians and their communities.
Target Customer
Victorian residents seeking health information, including families and caregivers.
Key Differentiator
Official Victorian Government health information portal offering expert, up-to-date health content with health alerts, multilingual options, and direct connections to services.
Implementation Timeline
Immediate value upon accessing the site; some services offer on-demand access (e.g., Virtual Emergency Care).
Pain Points
- 1Need reliable, expert health information for a wide range of conditions and healthy living topics.
- 2Need guidance on urgent or after-hours healthcare options in Victoria.
- 3Need easy access to health services and support resources within Victoria.
Key Features
- 1Comprehensive health information by topic (conditions, treatments, healthy living, services and support).
- 2Urgent Care Services Victoria and Virtual Emergency Care for immediate help.
- 3A-Z health information, search functionality, multilingual translations, and content partners.
- 4Public health campaigns and service profiles (e.g., Thunderstorm asthma, Locals, Public Fertility Care, free pads and tampons).
- 5Health alerts and timely updates relevant to Victoria.
Target Customer Industries
Client Results
- 1Improved access to reliable health information and resources.
- 2Quicker connection to urgent care options (e.g., Virtual Emergency Care).
- 3Increased awareness of public health campaigns and services.
Competitive Advantages
- 1Official government-backed source ensuring accuracy and trust.
- 2Regular health alerts and timely updates for Victoria.
- 3Multilingual information and integration with translation resources.
Key Benefits
Case Studies & Success Stories
Thunderstorm asthma - Mohamed's story (video)
Mohamed's experience of hay fever turning to asthma during a thunderstorm asthma event, illustrating real-world impact and awareness.
Additional Product Information
Product Description
An online health information portal that provides health and medical information to improve the health and wellbeing of Victorians and their communities.
Target Market
Victorian residents seeking health information and health-related support for themselves, their families and communities.
Unique Value Proposition
Official Victorian Government health information portal delivering trusted, expert health content, health alerts, and access to local services in one place.
Technical Requirements
Not specified in content
Pricing Model
Not specified in content
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