Better Health Channel

Business Profile

Core Value Proposition

Better Health Channel provides health and medical information to improve the health and wellbeing of Victorians and their communities.

Target Customer

Victorian residents seeking health information, including families and caregivers.

Key Differentiator

Official Victorian Government health information portal offering expert, up-to-date health content with health alerts, multilingual options, and direct connections to services.

Implementation Timeline

Immediate value upon accessing the site; some services offer on-demand access (e.g., Virtual Emergency Care).

Pain Points

1Need reliable, expert health information for a wide range of conditions and healthy living topics.
2Need guidance on urgent or after-hours healthcare options in Victoria.
3Need easy access to health services and support resources within Victoria.

Key Features

1Comprehensive health information by topic (conditions, treatments, healthy living, services and support).
2Urgent Care Services Victoria and Virtual Emergency Care for immediate help.
3A-Z health information, search functionality, multilingual translations, and content partners.
4Public health campaigns and service profiles (e.g., Thunderstorm asthma, Locals, Public Fertility Care, free pads and tampons).
5Health alerts and timely updates relevant to Victoria.

Target Customer Industries

Client Results

1Improved access to reliable health information and resources.
2Quicker connection to urgent care options (e.g., Virtual Emergency Care).
3Increased awareness of public health campaigns and services.

Competitive Advantages

1Official government-backed source ensuring accuracy and trust.
2Regular health alerts and timely updates for Victoria.
3Multilingual information and integration with translation resources.

Key Benefits

1Trusted, authoritative health information

2Immediate access to up-to-date health alerts and services

3Support for navigating healthcare and public health resources in Victoria

Case Studies & Success Stories

Thunderstorm asthma - Mohamed's story (video)

Case #1

Mohamed's experience of hay fever turning to asthma during a thunderstorm asthma event, illustrating real-world impact and awareness.

Additional Product Information

Product Description

An online health information portal that provides health and medical information to improve the health and wellbeing of Victorians and their communities.

Target Market

Victorian residents seeking health information and health-related support for themselves, their families and communities.

Unique Value Proposition

Official Victorian Government health information portal delivering trusted, expert health content, health alerts, and access to local services in one place.

Technical Requirements

Not specified in content

Pricing Model

Not specified in content

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