BigMarker
Business Profile
Core Value Proposition
BigMarker provides an end-to-end webinar, virtual, hybrid, and in-person events platform with built-in marketing, engagement, and data capabilities to plan, host, monetize, and analyze content.
Target Customer
Event and webinar organizers within businesses of varying sizes, including marketing and demand-gen teams, corporate communications, and event teams seeking to grow audience, engage customers, and generate demand. The pricing page also targets small/medium businesses and enterprises.
Key Differentiator
No-download, cloud-based platform described as the world's first end-to-end webinar solution with extensive capabilities across webinars, virtual/hybrid/in-person events, and media hubs, plus strong emphasis on audience engagement, data, and customization (including white-label options and integrations).
Implementation Timeline
Not specified in the content. The site mentions trials on request and standard subscription pricing with annual renewals, but implementation/value timelines are not provided.
Pain Points
- 1Need a single platform to design, host, and manage webinars and multi-format events (webinars, virtual, hybrid, in-person).
- 2Need to engage audiences and generate demand/monetize content rather than using a generic video conferencing tool.
- 3Need data-driven insights and seamless integration with CRM/marketing systems to track performance and automate workflows.
Key Features
- 1Webinars (live & on-demand, simulive, evergreen, webinar series)
- 2Virtual Events (ticketing, networking, sponsors, built-in features)
- 3Hybrid Events (in-person + virtual in a single platform with data-driven attendee experience)
- 4Studio (broadcast-quality video, live streaming, recording, repurposing)
- 5Media Hubs (on-demand content destinations available 24-7-365)
- 6Integrations (CRM/MAS integrations, API access, Zapier integration, embeddable registration, UTM codes)
Target Customer Industries
Client Results
- 1CNBC: reached over 20,000 virtual event attendees, contributing toward its goal of driving 1 million visitors to its virtual events hub.
- 2Freshworks: hosted a global customer conference with sessions streamed from multiple European cities and guests including Netflix, Harvard, and Airbnb.
Competitive Advantages
- 1End-to-end, customizable platform for webinars, virtual, hybrid, and in-person events
- 2Designed for audience engagement and demand generation (not just video conferencing)
- 3No-download, cloud-based solution with built-in marketing, registration, networking, and monetization features
- 4Robust data capabilities and CRM/MAS integrations to connect event data with marketing systems
- 5White-label options, API access, and enterprise-grade security features (SSO, MFA, etc.)
Key Benefits
Case Studies & Success Stories
Freshworks global customer conference
Global conference with sessions streamed from London, Paris, Berlin, and Amsterdam; guests included Netflix, Harvard, and Airbnb.
CNBC virtual event
Reached over 20,000 virtual event attendees; contributed to the goal of driving 1 million visitors to CNBC's virtual events hub.
Additional Product Information
Product Description
BigMarker is a modern, no-download platform that combines webinar software with marketing, engagement, and monetization features to design, host, and analyze webinars, virtual events, hybrid events, and in-person events.
Target Market
Businesses ranging from small/medium-sized companies to enterprises seeking webinar and event solutions to grow audiences, engage customers, and generate demand across multiple event formats.
Unique Value Proposition
The world's most customizable, end-to-end platform for webinars, virtual, hybrid, and in-person events, with built-in marketing, engagement, monetization, and data capabilities, delivered as a cloud-based, no-download solution.
Technical Requirements
{"Web-based platform (no download required)","API Access","Zapier Integration","Single Sign-On (SSO)","Multi-factor Authentication (MFA)","Mobile SDK","Live Closed Captioning","Live Translation / Multi-language Support","360-degree Streaming","Embeddable Webinar Rooms"}
Pricing Model
Subscription-based, annual renewal. Plans include Basic, Enterprise, and Enterprise+ with tiered attendee limits and features (e.g., Basic: up to 1,000 live attendees, 1 host license; Enterprise: up to 500,000 live attendees, 6 host licenses; Enterprise+: additional capabilities). Add-ons include CRM/MAS integrations, virtual events, simulive/evergreen webinars, ticketing & payments, and API access. A 5% transaction fee applies to paid events; payment gateways supported include Stripe and Authorize.net. Storage includes unlimited live webinars and up to 100 on-demand webinars per subscription.
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