Bill Erickson WordPress Development

Business Profile

Core Value Proposition

Bill Erickson WordPress Development provides custom WordPress design and development services that deliver fast-loading, accessible, and easy-to-manage websites that scale with traffic and are conversion-optimized.

Target Customer

Businesses and individuals seeking bespoke WordPress websites that load quickly, are accessible (WCAG 2.1 compliant), and easy to edit.

Key Differentiator

Custom-built WordPress sites that avoid bloated themes and excessive plugins, with a focus on back-end editing usability, speed, accessibility, and long-term maintainability.

Implementation Timeline

Not explicitly specified in content; one testimonial notes delivery 'ahead of schedule'.

Pain Points

1Bloated off-the-shelf themes and unnecessary plugins
2Difficult content editing experience for non-developers
3Slow site performance and poor loading speeds

Key Features

1Custom WordPress development tailored to client needs
2Minimal reliance on plugins; build unique functionality from scratch when needed
3Speed optimization to improve loading times
4Accessibility compliant (WCAG 2.1)
5Focus on easy-to-edit CMS backend and maintainability for the long term

Target Customer Industries

Decision Makers

1Founder
2CEO

Client Results

1Site redesign delivered fast, extensible, and easy to maintain; example of significant traffic scaling (reported as 'scale website traffic by over 900%')
2Speed improvements associated with higher conversion rates (claim: a 0.1 second speed increase can boost conversions by 8-10%)

Competitive Advantages

1Custom-built solutions instead of generic themes
2Minimal plugin usage to reduce maintenance risk
3Enhanced back-end editing experience for non-developers
4Fast, accessible, and maintainable by design
5Endorsements and integration with Codeable for scalable development support

Key Benefits

1Fast-loading websites

2Accessible for a broad user base

3Easy content editing for non-developers

4Scalable to handle increased traffic

5Maintenance-friendly with minimal plugin dependency

Case Studies & Success Stories

NexRep site redesign case study

Case #1

Redesign delivered a fast, extensible site with a reported potential to scale website traffic by over 900% (testimonial from Ian Hunter).

Additional Product Information

Product Description

Custom WordPress website design and development focused on speed, accessibility, and maintainability.

Target Market

Businesses and individuals needing high-performance, easy-to-edit WordPress sites; including web publishers and technology-focused clients.

Unique Value Proposition

A custom-built WordPress architecture that emphasizes speed, accessibility, and maintainable editing, avoiding bloated themes and plugin sprawl.

Technical Requirements

Not explicitly specified; emphasizes WCAG 2.1 accessibility and standard WordPress capabilities.

Pricing Model

Not explicitly stated; references to project-based estimates via Codeable (e.g., 'free estimate') for development work.

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