Bill Erickson WordPress Development
Business Profile
Core Value Proposition
Bill Erickson WordPress Development provides custom WordPress design and development services that deliver fast-loading, accessible, and easy-to-manage websites that scale with traffic and are conversion-optimized.
Target Customer
Businesses and individuals seeking bespoke WordPress websites that load quickly, are accessible (WCAG 2.1 compliant), and easy to edit.
Key Differentiator
Custom-built WordPress sites that avoid bloated themes and excessive plugins, with a focus on back-end editing usability, speed, accessibility, and long-term maintainability.
Implementation Timeline
Not explicitly specified in content; one testimonial notes delivery 'ahead of schedule'.
Pain Points
- 1Bloated off-the-shelf themes and unnecessary plugins
- 2Difficult content editing experience for non-developers
- 3Slow site performance and poor loading speeds
Key Features
- 1Custom WordPress development tailored to client needs
- 2Minimal reliance on plugins; build unique functionality from scratch when needed
- 3Speed optimization to improve loading times
- 4Accessibility compliant (WCAG 2.1)
- 5Focus on easy-to-edit CMS backend and maintainability for the long term
Target Customer Industries
Decision Makers
- 1Founder
- 2CEO
Client Results
- 1Site redesign delivered fast, extensible, and easy to maintain; example of significant traffic scaling (reported as 'scale website traffic by over 900%')
- 2Speed improvements associated with higher conversion rates (claim: a 0.1 second speed increase can boost conversions by 8-10%)
Competitive Advantages
- 1Custom-built solutions instead of generic themes
- 2Minimal plugin usage to reduce maintenance risk
- 3Enhanced back-end editing experience for non-developers
- 4Fast, accessible, and maintainable by design
- 5Endorsements and integration with Codeable for scalable development support
Key Benefits
Case Studies & Success Stories
NexRep site redesign case study
Redesign delivered a fast, extensible site with a reported potential to scale website traffic by over 900% (testimonial from Ian Hunter).
Additional Product Information
Product Description
Custom WordPress website design and development focused on speed, accessibility, and maintainability.
Target Market
Businesses and individuals needing high-performance, easy-to-edit WordPress sites; including web publishers and technology-focused clients.
Unique Value Proposition
A custom-built WordPress architecture that emphasizes speed, accessibility, and maintainable editing, avoiding bloated themes and plugin sprawl.
Technical Requirements
Not explicitly specified; emphasizes WCAG 2.1 accessibility and standard WordPress capabilities.
Pricing Model
Not explicitly stated; references to project-based estimates via Codeable (e.g., 'free estimate') for development work.
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