BIMI (Brand Indicators for Message Identification)
Business Profile
Core Value Proposition
BIMI (Brand Indicators for Message Identification) provides a standardized way to display brand logos in supporting email clients by leveraging DMARC authentication and publishing BIMI records in DNS.
Target Customer
{"Brands/Email Senders","Mailbox Providers","Marketers & ESPs"}
Key Differentiator
A dedicated BIMI hub offering official BIMI explanations and practical tools (e.g., BIMI Record Builder, BIMI Validator, SVG Conversion Tools) along with an Implementation Guide and related resources to simplify BIMI adoption and logo display across inboxes.
Implementation Timeline
Not explicitly stated; implementation described as a 3-step process: Step 1 - Authenticate all emails with SPF, DKIM and DMARC; Step 2 - Produce an SVG Tiny PS version of the logo; Step 3 - Publish a BIMI record for the domain in DNS (and optionally use a VMC/CMC).
Pain Points
- 1Managing BIMI logos consistently across mailbox providers with correct logo selection
- 2Ensuring SVG Tiny PS compliance for BIMI logos
- 3Coordinating DMARC/SPF/DKIM alignment to enable BIMI logo display
Key Features
- 1BIMI Record Builder
- 2BIMI Validator
- 3SVG Conversion Tools
- 4Implementation Guide
- 5Support by Mailbox Provider
- 6Videos
- 7FAQ
Target Customer Industries
Client Results
- 1Brand logos displayed on emails to increase brand recognition
- 2Improved user experience in inboxes
- 3Increased DMARC adoption reducing risk to users
Competitive Advantages
- 1One-stop hub with official BIMI information and tools
- 2Automates logo management and ensures the correct logo is displayed
- 3Supports DMARC adoption and strong email authentication
- 4Eliminates proprietary logo management programs
- 5Evidence of BIMI support from mailbox providers (e.g., Gmail; La Poste) within content
Key Benefits
Additional Product Information
Product Description
A BIMI-focused information hub offering explanations of BIMI, a BIMI Record Builder, a BIMI Validator, SVG tools, an implementation guide, and related resources to help brands display logos in inboxes.
Target Market
Brands/Email Senders, Mailbox Providers, Marketers & ESPs
Unique Value Proposition
A centralized resource and toolkit for BIMI adoption, combining educational content with practical tools (Record Builder, Validator, SVG tools) and step-by-step guidance to publish BIMI records and display logos across mailbox providers.
Technical Requirements
Implementation requires authenticating emails with SPF, DKIM, and DMARC; producing an SVG Tiny PS version of the logo; publishing a BIMI DNS record pointing to the SVG; optionally using a Verified Mark Certificate (VMC) or Common Mark Certificate (CMC); BIMI Record Builder supports avp (Avatar Preference) with options 'brand' or 'personal'.
Pricing Model
Not disclosed
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