BIMI (Brand Indicators for Message Identification)

Business Profile

Core Value Proposition

BIMI (Brand Indicators for Message Identification) provides a standardized way to display brand logos in supporting email clients by leveraging DMARC authentication and publishing BIMI records in DNS.

Target Customer

{"Brands/Email Senders","Mailbox Providers","Marketers & ESPs"}

Key Differentiator

A dedicated BIMI hub offering official BIMI explanations and practical tools (e.g., BIMI Record Builder, BIMI Validator, SVG Conversion Tools) along with an Implementation Guide and related resources to simplify BIMI adoption and logo display across inboxes.

Implementation Timeline

Not explicitly stated; implementation described as a 3-step process: Step 1 - Authenticate all emails with SPF, DKIM and DMARC; Step 2 - Produce an SVG Tiny PS version of the logo; Step 3 - Publish a BIMI record for the domain in DNS (and optionally use a VMC/CMC).

Pain Points

1Managing BIMI logos consistently across mailbox providers with correct logo selection
2Ensuring SVG Tiny PS compliance for BIMI logos
3Coordinating DMARC/SPF/DKIM alignment to enable BIMI logo display

Key Features

1BIMI Record Builder
2BIMI Validator
3SVG Conversion Tools
4Implementation Guide
5Support by Mailbox Provider
6Videos
7FAQ

Target Customer Industries

Client Results

1Brand logos displayed on emails to increase brand recognition
2Improved user experience in inboxes
3Increased DMARC adoption reducing risk to users

Competitive Advantages

1One-stop hub with official BIMI information and tools
2Automates logo management and ensures the correct logo is displayed
3Supports DMARC adoption and strong email authentication
4Eliminates proprietary logo management programs
5Evidence of BIMI support from mailbox providers (e.g., Gmail; La Poste) within content

Key Benefits

1Display BIMI logos to enhance brand recognition

2Automatically manage the correct logo display

3Support for the DMARC-centric BIMI approach with validation and tooling

4Improved inbox user experience

5Avoids reliance on proprietary or ad-hoc logo management solutions

Additional Product Information

Product Description

A BIMI-focused information hub offering explanations of BIMI, a BIMI Record Builder, a BIMI Validator, SVG tools, an implementation guide, and related resources to help brands display logos in inboxes.

Target Market

Brands/Email Senders, Mailbox Providers, Marketers & ESPs

Unique Value Proposition

A centralized resource and toolkit for BIMI adoption, combining educational content with practical tools (Record Builder, Validator, SVG tools) and step-by-step guidance to publish BIMI records and display logos across mailbox providers.

Technical Requirements

Implementation requires authenticating emails with SPF, DKIM, and DMARC; producing an SVG Tiny PS version of the logo; publishing a BIMI DNS record pointing to the SVG; optionally using a Verified Mark Certificate (VMC) or Common Mark Certificate (CMC); BIMI Record Builder supports avp (Avatar Preference) with options 'brand' or 'personal'.

Pricing Model

Not disclosed

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