Birds & Blooms Magazine

Business Profile

Core Value Proposition

Birds & Blooms Magazine provides practical, expert-backed content on backyard birding and gardening, including bird species profiles, tips for attracting birds to your yard, gardening guidance, and DIY projects.

Target Customer

Backyard birding and gardening enthusiasts, homeowners and nature lovers who want to attract wildlife, grow plants, and improve their outdoor spaces.

Key Differentiator

Dual focus on birds and gardening with a team of published experts, field editors who test products, and curated shopping content (editor picks) under a cross-brand publishing platform.

Implementation Timeline

Value available immediately upon subscription or newsletter signup; ongoing ongoing monthly magazine issues and continually updated articles.

Pain Points

1Need reliable, expert guidance on identifying bird species and understanding bird behavior.
2Desire practical tips for attracting birds and creating wildlife-friendly gardens.
3Interest in DIY projects and product recommendations for bird feeding and garden improvements.

Key Features

1Birding content including species profiles and identification tips.
2Gardening content with plant care, landscape ideas, and wildlife-friendly gardening.
3DIY projects and how-to guides for bird feeders and garden enhancements.
4Shopping/recommendation content with editor-tested picks (e.g., hummingbird feeders, squirrel-proof feeders).
5Meet the Team with expert contributors and field editors; product testing by editors.
6Newsletter and subscription options with promotional offers.

Target Customer Industries

Decision Makers

1Field Editor

Client Results

1Increased knowledge about birds and gardening among readers.
2Improved ability to identify bird species and attract wildlife to the backyard.
3Access to curated, tested product recommendations and DIY project ideas.

Competitive Advantages

1Credible, expert-backed content from experienced authors and field editors.
2Combined focus on both birds and gardening in one magazine.
3Shopper guidance with editor-tested product picks and DIY project ideas.
4Strong brand ecosystem including cross-promotions with other publishers (Our Brands) and free newsletters.

Key Benefits

1Expert birding guidance and identification help.

2Gardening tips and plant selections to support wildlife.

3DIY projects and actionable how-to content.

4Editor-tested product recommendations for feeders and related gear.

5Regular updates and fresh content via articles and newsletters.

Additional Product Information

Product Description

America's #1 backyard birding and gardening magazine offering articles on birds, gardening, DIY projects, and wildlife habitat ideas.

Target Market

Birding and gardening enthusiasts, homeowners, and nature lovers seeking practical guidance and inspiration for attracting birds and growing plants.

Unique Value Proposition

America's premier magazine combining backyard birding and gardening content, expert contributors, and curated product recommendations in one comprehensive resource.

Technical Requirements

N/A

Pricing Model

Subscription-based with promotional offers (e.g., 'Save Up To 75%'); free newsletter signup also available.

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