Birkbeck, University of London
Business Profile
Core Value Proposition
Birkbeck, University of London provides flexible, part-time and online degree study that fits around you, delivering University of London degrees.
Target Customer
Prospective and current students seeking higher education with flexible scheduling (evening, daytime, or online), including international students and working adults in London.
Key Differentiator
Most undergraduate courses are available to study in the evening (with some daytime or online options); central London campus; degrees awarded by the University of London; access to UoL facilities and a wide range of programs; emphasis on study that fits around work and life.
Implementation Timeline
{"Undergraduate open day for October 2026: November 1","Postgraduate open evening for 2026: November 12","Postgraduate virtual open day for January 2026 entry: October 15, 2025","January 2026 intake available for many postgraduate courses","International students: January 2026 intake; autumn 2025 intake for non-visa-required applications"}
Pain Points
- 1Balancing work/family commitments with degree studies
- 2Finding degree programs that accommodate an irregular or busy schedule
- 3Financing higher education and accessing funding/scholarships
Key Features
- 1Study options in the evening, daytime, and online
- 2University of London degrees awarded on completion
- 3Campus in central London with access to facilities and student life
- 4Open days, campus tours, digital prospectus, and virtual events
- 5Funding support, scholarships, government loans for postgraduate study, and hardship funds
Target Customer Industries
Client Results
- 1Earn a University of London degree
- 2Flexible study enabling career progression or continued work
- 3Access to funding, scholarships, and student support services
Competitive Advantages
- 1Prestigious University of London degree
- 2Flexible study options (evening, day, online)
- 3Central London location with access to campus facilities
- 4Wide range of programs and foundation-year options
- 5Strong careers support and funding options (scholarships, loans, hardship funds)
Key Benefits
Case Studies & Success Stories
Mariam Tahir – MSc Analytical Bioscience
Graduated with MSc Analytical Bioscience after coming to the UK as an asylum seeker in 2018; highlights inspirational student story.
Devin Thomson – BA History
Quote: 'There’s something for everyone at Birkbeck.'
Olivia Hamblett – BA Theatre and English
Quote: 'Empowered to create: Birkbeck helped me find my voice.'
Ruth Ojadi – BSc Social Sciences
Quote: 'Living, learning, and thriving as a neurodivergent student.'
Additional Product Information
Product Description
A central London-based university offering undergraduate and postgraduate programs with flexible scheduling (evening, day, online) and degrees awarded by the University of London.
Target Market
Prospective undergraduate and postgraduate students seeking flexible study options; international students; working adults in London and beyond.
Unique Value Proposition
Flexible, work-compatible study leading to a University of London degree from a world-class institution, with robust online and in-person options and strong student support.
Technical Requirements
Online study requires internet access and a device.
Pricing Model
Funding and scholarships; government postgraduate loans (up to £12,167 for master’s study); Hardship Fund; accommodation and general fees considerations
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