Biscuit by Zopa

Business Profile

Core Value Proposition

Biscuit by Zopa provides a free-to-open current account with cashback on bills, interest on balances, and high-yield Regular Saver, all accessible in the Zopa app.

Target Customer

UK consumers aged 18+ seeking value in everyday banking, including cashback on bills and higher-interest savings, delivered via a mobile app.

Key Differentiator

Combination of 2% cashback on bills, 2% AER interest on balance, 7.10% AER Regular Saver, no monthly fees, and full app-based money management with card controls and overseas usage benefits, backed by FSCS protection.

Implementation Timeline

Onboarding can be completed in about 5 minutes; value features (cashback and interest) accrue over time, with Regular Saver and balance interest shown as ongoing rates.

Pain Points

1Low or no interest on typical current accounts and savings
2Lack of cashback on everyday bill payments
3Fragmented money management across multiple accounts; desire for an all-in-one app

Key Features

1Free-to-open Biscuit current account with 2% cashback on bills
22% AER interest on current balance
37.10% AER Regular Saver pot
4Ability to link other bank accounts and manage money in the Zopa app
5Card controls (freeze/unfreeze), Apple Pay/Google Pay support
6No overseas card spending fees
7FSCS deposit protection up to £85,000

Target Customer Industries

Client Results

1Potentially up to £256/year in value from cashback, Regular Saver interest, and balance interest (based on provided example)
2Fast onboarding, with account opening in as little as 5 minutes
3Customer trust and protection: FSCS protection up to £85,000 and 1.5 million+ customers

Competitive Advantages

1High-value rewards in a free current account (cashback on bills, high interest on balance, and a high-rate Regular Saver)
2All-in-one app for managing accounts, savings, and cards
3No monthly fees and no overseas card fees
4FSCS protection and a long-standing, trusted fintech brand

Key Benefits

12% cashback on bills

22% AER interest on balance

37.10% AER Regular Saver

4No monthly fees

5No overseas card fees

6FSCS protection up to £85,000

7App-based money management with card controls

Additional Product Information

Product Description

Biscuit is Zopa’s current account – free to open, with cashback on bills, interest on balance, and a high-yield Regular Saver, all in the Zopa app with card controls and no monthly fees.

Target Market

UK residents (18+), looking for everyday banking with cashback and savings benefits within a mobile app

Unique Value Proposition

A free current account that uniquely combines 2% cashback on bills, 2% AER balance interest, and 7.10% AER Regular Saver within a single, secure, app-based experience, backed by FSCS protection.

Technical Requirements

Requires the Zopa app; UK residents; 18+; identity verification; available to open in minutes

Pricing Model

Free to open; no monthly account fees; rates and cashback are specified with terms (T&Cs apply)

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