Bitrefill
Business Profile
Core Value Proposition
Bitrefill provides a crypto-enabled ecommerce platform that lets users buy gift cards, eSIMs, and mobile airtime with Bitcoin and other cryptocurrencies, with instant digital delivery and cashback.
Target Customer
Crypto enthusiasts and online shoppers worldwide who want to spend crypto on everyday purchases, including gift cards, mobile top-ups, and international eSIMs.
Key Differentiator
Wide catalog of brands and categories, crypto-first payments across 186+ countries, instant delivery via email, no account required, and a cashback program that rewards crypto spending.
Implementation Timeline
Gift cards and digital codes are delivered almost instantly after processing; delivery is via email and can be accessed immediately.
Pain Points
- 1Difficulty spending cryptocurrency on everyday online purchases.
- 2Delays or friction in obtaining digital gift cards or mobile recharges paid with crypto.
- 3Limited availability of crypto payment options and wallet integrations for common retail brands.
Key Features
- 1Gift Cards that can be purchased with crypto for thousands of brands
- 2eSIMs and Airtime top-ups paid with cryptocurrency
- 3Cashback program for crypto purchases
- 4Support for multiple cryptocurrencies and wallets/exchanges
- 5Instant (almost instant) digital delivery via email
Target Customer Industries
Client Results
- 1Instant digital delivery of gift cards and mobile top-ups after order
- 2Ability to spend crypto on thousands of brands and services
- 3Cashback rewards in crypto for purchases
- 4Global availability across 186+ countries
Competitive Advantages
- 1No account required to use many services on the site
- 2Extensive catalog of gift cards and brands across multiple categories
- 3Cashback rewards for purchases paid with crypto
- 4Supports a broad set of cryptocurrencies and popular wallets/exchanges
- 5Global reach with instant digital delivery
Key Benefits
Additional Product Information
Product Description
Bitrefill is a crypto ecommerce platform that enables users to purchase digital gift cards, eSIMs, and phone refills using Bitcoin and other cryptocurrencies, with cashback and instant delivery across a wide global footprint.
Target Market
Crypto holders and online shoppers seeking to spend cryptocurrencies on real-world goods and services worldwide, including gift cards, mobile top-ups, and eSIMs.
Unique Value Proposition
Live on Crypto: spend crypto across thousands of brands with instant delivery and crypto cashback, without mandatory account setup.
Technical Requirements
To pay, users select a gift card or product, choose cryptocurrency, and send the required amount to the provided address or scan the QR code with a compatible wallet. Supported wallets and exchanges include Binance Pay, MetaMask, Coinbase, Kraken, Strike, Chivo, Cash App, Ledger, Trezor, Trust Wallet, and more. Full site functionality may require JavaScript enabled in the browser.
Pricing Model
Gift cards priced per brand/denomination; cashback percentages vary by product (examples show up to 10% on some offers; the site also advertises up to 5% cashback with Bitrefill account).
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