Blink
Business Profile
Core Value Proposition
Blink provides a reliable and secure custodial Lightning wallet for everyday Bitcoin payments, with USD-equivalent balances (Stablesats) and low fees, plus integrated merchant tools, developer APIs, and education to drive Bitcoin adoption.
Target Customer
{"Individual users who want to send/receive Bitcoin on the Lightning Network","Merchants and retailers who want to accept Bitcoin payments","Educationally-minded users and community/NGO initiatives promoting Bitcoin adoption"}
Key Differentiator
Custodial Lightning wallet with Stablesats USD balances, ultra-low fees, built-in merchant tools (POS web app, Paycode, LN Address, LNURL), merchant discovery, developer APIs, and education to earn sats, all supported by a Galoy-based infrastructure.
Implementation Timeline
Onboarding and start receiving/sending Bitcoin can occur quickly; marketing and onboarding copy states users can start receiving sats in seconds and can register with a phone number or via a trial account.
Pain Points
- 1Bitcoin price volatility affecting everyday spending and storage (addressed by Stablesats Dollars).
- 2Onboarding friction and learning curve for newcomers to Bitcoin and Lightning (addressed by fast onboarding and education).
- 3Merchant adoption and payment acceptance challenges for merchants (addressed by merchant tools, POS, invoices, and merchant map).
Key Features
- 1Stablesats Dollars (USD-equivalent balances) to mitigate Bitcoin volatility
- 2Low fees: Blink-to-Blink transfers are zero-fee; outgoing Lightning ~0.02% routing; on-chain deposits 0% for payments over 1M sats; Stablesats conversion ~0.2% spread
- 3Merchant-focused tools: Lightning Cash Register (POS web app), Paycode (QR), Lightning Address, LNURL, printable invoices
- 4Education and onboarding: earn sats for learning; 20+ languages and 50+ display currencies; beginner-friendly lessons
- 5Merchant discovery: merchant map to find and pay shops that accept Bitcoin
Target Customer Industries
Client Results
- 1CASE STUDY: Onboarding 25 merchants to accept bitcoin, surpassing 1.3 million CZK in revenue and 7,079 transactions
- 2Record: 771 outgoing transactions in under 40 minutes (2,100 sats each) using Batch Payments
- 3Examples of rapid merchant onboarding: 4 new merchants in 48 hours (as shared in user posts)
Competitive Advantages
- 1Zero-fee transfers between Blink wallets (Blink-to-Blink)
- 2Low ongoing fees for Lightning and on-chain activity (routing ~0.02%, 0% on deposits over 1M sats, 0.2% stablesats conversion)
- 3USD-stable balances via Stablesats to reduce volatility risk
- 4Comprehensive merchant tools (POS, Paycode, LN Address, LNURL) and a merchant map
- 5Education-focused approach with ‘earn sats’ incentives and multi-language/currency support
- 6APIs and plugins for developers and merchants (Blink API, BTCPay Plugin API, WooCommerce Plugin)
Key Benefits
Case Studies & Success Stories
CASE STUDY: Onboarding 25 merchants to accept bitcoin, surpassing 1.3 million CZK in revenue and 7,079 transactions
Blink, together with partners (btcprague, NiceHashMining, blinkbtc), helped create a bitcoin-native economy in Prague by onboarding 25 merchants to accept Bitcoin, achieving over 1.3 million CZK in revenue and 7,079 transactions.
Additional Product Information
Product Description
Blink is a custodial Lightning wallet for everyday Bitcoin payments. It supports BTC and USD-equivalent balances via Stablesats, offers low fees, merchant tools (POS, Paycode, LN Address, LNURL), an educator-friendly feature set to earn sats, and developer APIs for integration.
Target Market
Individuals wanting easy Bitcoin on Lightning, merchants seeking simple BTC acceptance, and educational/community users promoting Bitcoin adoption globally (with a strong presence in El Salvador).
Unique Value Proposition
Blink combines a user-friendly, custodial Lightning wallet with USD-stable balances, ultra-low fees, and robust merchant tooling plus education and developer APIs to accelerate everyday Bitcoin adoption.
Technical Requirements
{"Backend infrastructure built on Galoy for robust Lightning channels","Interoperability with Lightning invoices","APIs for integration (Blink API, BTCPay Plugin API, WooCommerce Plugin)","Lightning Network-based payments and on-chain capability"}
Pricing Model
{"Blink-to-Blink transactions: 0% fee","Outgoing Lightning payments: ~0.02% routing fees","On-chain deposits: 0% for payments over 1M sats","Stablesats conversions: 0.2% spread (conversion fee)"}
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