Blink

Business Profile

Core Value Proposition

Blink provides a reliable and secure custodial Lightning wallet for everyday Bitcoin payments, with USD-equivalent balances (Stablesats) and low fees, plus integrated merchant tools, developer APIs, and education to drive Bitcoin adoption.

Target Customer

{"Individual users who want to send/receive Bitcoin on the Lightning Network","Merchants and retailers who want to accept Bitcoin payments","Educationally-minded users and community/NGO initiatives promoting Bitcoin adoption"}

Key Differentiator

Custodial Lightning wallet with Stablesats USD balances, ultra-low fees, built-in merchant tools (POS web app, Paycode, LN Address, LNURL), merchant discovery, developer APIs, and education to earn sats, all supported by a Galoy-based infrastructure.

Implementation Timeline

Onboarding and start receiving/sending Bitcoin can occur quickly; marketing and onboarding copy states users can start receiving sats in seconds and can register with a phone number or via a trial account.

Pain Points

1Bitcoin price volatility affecting everyday spending and storage (addressed by Stablesats Dollars).
2Onboarding friction and learning curve for newcomers to Bitcoin and Lightning (addressed by fast onboarding and education).
3Merchant adoption and payment acceptance challenges for merchants (addressed by merchant tools, POS, invoices, and merchant map).

Key Features

1Stablesats Dollars (USD-equivalent balances) to mitigate Bitcoin volatility
2Low fees: Blink-to-Blink transfers are zero-fee; outgoing Lightning ~0.02% routing; on-chain deposits 0% for payments over 1M sats; Stablesats conversion ~0.2% spread
3Merchant-focused tools: Lightning Cash Register (POS web app), Paycode (QR), Lightning Address, LNURL, printable invoices
4Education and onboarding: earn sats for learning; 20+ languages and 50+ display currencies; beginner-friendly lessons
5Merchant discovery: merchant map to find and pay shops that accept Bitcoin

Target Customer Industries

Client Results

1CASE STUDY: Onboarding 25 merchants to accept bitcoin, surpassing 1.3 million CZK in revenue and 7,079 transactions
2Record: 771 outgoing transactions in under 40 minutes (2,100 sats each) using Batch Payments
3Examples of rapid merchant onboarding: 4 new merchants in 48 hours (as shared in user posts)

Competitive Advantages

1Zero-fee transfers between Blink wallets (Blink-to-Blink)
2Low ongoing fees for Lightning and on-chain activity (routing ~0.02%, 0% on deposits over 1M sats, 0.2% stablesats conversion)
3USD-stable balances via Stablesats to reduce volatility risk
4Comprehensive merchant tools (POS, Paycode, LN Address, LNURL) and a merchant map
5Education-focused approach with ‘earn sats’ incentives and multi-language/currency support
6APIs and plugins for developers and merchants (Blink API, BTCPay Plugin API, WooCommerce Plugin)

Key Benefits

1Hold and transact in BTC or Stablesats Dollars

2Low fees across on-chain, Lightning, and conversions

3Easy onboarding and wallet usability for beginners

4Comprehensive merchant tools (POS, Paycode, LN Address, LNURL) and merchant map

5Educational content that lets users earn sats

Case Studies & Success Stories

CASE STUDY: Onboarding 25 merchants to accept bitcoin, surpassing 1.3 million CZK in revenue and 7,079 transactions

Case #1

Blink, together with partners (btcprague, NiceHashMining, blinkbtc), helped create a bitcoin-native economy in Prague by onboarding 25 merchants to accept Bitcoin, achieving over 1.3 million CZK in revenue and 7,079 transactions.

Additional Product Information

Product Description

Blink is a custodial Lightning wallet for everyday Bitcoin payments. It supports BTC and USD-equivalent balances via Stablesats, offers low fees, merchant tools (POS, Paycode, LN Address, LNURL), an educator-friendly feature set to earn sats, and developer APIs for integration.

Target Market

Individuals wanting easy Bitcoin on Lightning, merchants seeking simple BTC acceptance, and educational/community users promoting Bitcoin adoption globally (with a strong presence in El Salvador).

Unique Value Proposition

Blink combines a user-friendly, custodial Lightning wallet with USD-stable balances, ultra-low fees, and robust merchant tooling plus education and developer APIs to accelerate everyday Bitcoin adoption.

Technical Requirements

{"Backend infrastructure built on Galoy for robust Lightning channels","Interoperability with Lightning invoices","APIs for integration (Blink API, BTCPay Plugin API, WooCommerce Plugin)","Lightning Network-based payments and on-chain capability"}

Pricing Model

{"Blink-to-Blink transactions: 0% fee","Outgoing Lightning payments: ~0.02% routing fees","On-chain deposits: 0% for payments over 1M sats","Stablesats conversions: 0.2% spread (conversion fee)"}

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